Tag: sponsored ads

by Jenny Xie

This morning, the Pew Research Center’s Project for Excellence in Journalism (PEJ) released the 10th annual State of News Media report. To little surprise, digital operations continue to dominate change in the news media, creating opportunities and posing challenges on every front — from advertising to content strategy, user experience to social media. According to […] more »

by Dorian Benkoil

Media organizations constantly confront an irksome question: How far can we go to accommodate a sponsor? The Atlantic last week designated its “screw-up” over a Church of Scientology advertorial as a mistake made as the magazine company explores “new forms digital advertising.” Let’s accept their claim at face value. Still, the principles have been in […] more »