Tag: sponsored content

by Julie Keck

1. Andrew Miller: The death of newspapers has been exaggerated (Gideon Spanier / The Independent) 2. Ex-ghostwriter on how content grew while journalism declined (Tim Williams / The Awl) 3. In Google newsroom, Brazil defeat is not a headline (Aarti Shahani / NPR) 4. Sponsored content is the holy grail of digital publishing. But does [...] more »

by Julie Keck

1. How the New York Times neglects business journalism (Felix Salmon / Reuters) 2. On the ethics of data-driven journalism (Alex Howard / Tow Center) 3. News use across social media platforms (Jeffrey Gottfried, Jesse Holcomb & Amy Mitchell / Pew Research) 4. A look inside the Wall Street Journal’s video app toolbox (Alastair Reid [...] more »

by Julie Keck

1. Report: Stories about politics inspire best/worst comments (Andrew Beaujon / Poynter) 2. Twitter now lets you receive direct messages from any follower (Tom Warren / The Verge) 3. YouTube Partner: We are “not happy” with money from subscription channels (Lucas Shaw / The Wrap) 4. Who’s behind the sponsored content at BuzzFeed, Gawker, Hearst [...] more »

by Paige Cooperstein

Native advertising is a big deal. Even the Federal Trade Commission and the Interactive Advertising Bureau think enough of it to take a closer look. But for now, native advertising still exists in a semi-lawless state, although it has at least managed to move past The Atlantic’s Scientology debacle, when the magazine allowed Scientology complete [...] more »

by Dena Levitz

As media companies of all shapes and sizes experiment with so-called “native advertising,” the push to establish guidelines and best practices — or even how to define it — is hitting fever pitch. The Federal Trade Commission recently stepped into the debate when it announced a December hearing around the phenomenon. The Interactive Advertising Bureau, [...] more »

by Julie Keck

1. How free should speech be on Twitter? (The New Yorker) 2. The NYT’s $150 million-a-year pay wall (Columbia Journalism Review) 3. Guardian strikes Dailymotion video deal (Guardian) 4. HuffPo pushes further into sponsored content (Digiday) 5. The inside story of the Moto X: The reason Google bought Motorola (Wired) 6. YouTube to open production [...] more »

by Zach C. Cohen

Washington Post joined the 450 other daily U.S. newspapers with pay walls this week and also now offers “Sponsored Views” below its editorials. We’ll talk to Forbes media columnist Jeff Bercovici about the advantages and disadvantages of pay walls at the Post and beyond. We’ll also talk to CNET’s Declan McCullagh on new developments in [...] more »

by Terri Thornton

“Twitter is a frenemy.” That’s how CNN’s new president, Jeff Zucker, described the cable news network’s relationship with social media. In a combination luncheon speech and informal press conference at the Atlanta Press Club this week, he said the network uses, relies on — and is scared by — social media. While it’s an important [...] more »

by Mark Glaser

Have you ever stumbled upon a really entertaining ad? It was funny, entertaining, maybe even enlightening, and you even passed it around to friends to check out. That’s the hope behind the movement of “native advertising,” a spruced up version of “sponsored content” that appears not in ad slots but right in the editorial well. [...] more »

by Terri Thornton

Radio legend Paul Harvey was such a great storyteller that he could totally enthrall you before you realized you were listening to an ad. Click on the image for the entire series. Today, you’d call that sponsored content. The larger term is native advertising — strategies that mesh branded messages into the media where they [...] more »