Tag: sponsored content

by Terri Thornton

Radio legend Paul Harvey was such a great storyteller that he could totally enthrall you before you realized you were listening to an ad. Click on the image for the entire series. Today, you’d call that sponsored content. The larger term is native advertising — strategies that mesh branded messages into the media where they […] more »

by Susan Currie Sivek

Ah, that awkward moment when you’re interviewing someone about online advertising and you have to pause to quit your ad-blocking browser plugin so you can view a sample ad. Click on the image for the entire series. Clearly, I’m part of the problem, not the solution, for magazines trying to develop online monetization opportunities for […] more »

by Julie Keck

1. Garfield: There is no ‘golden age’ of journalism: Free does not mean better (Guardian) 2. A driving force behind Wikipedia will be stepping down (NYT) 3. Social media unites supporters of same-sex marriage, but is that enough? (PBS) 4. Windows phone is outselling iPhone…in a few places (memeburn) 5. Report: Twitter ad revenues higher […] more »

by Julie Keck

1. NBC’s takedown notices skyrocket: Wasn’t file sharing supposed to be dead? (PaidContent.org) 2. The most important person at Gawker Media not named Nick Denton is leaving (AllThingsD)   3. Twitter kills off TweetDeck for mobile and drops Facebook in one fell swoop (memeburn) 4. Washington Post to try sponsored posts (Digiday) 5. Samsung’s new […] more »

by Mark Glaser

We are back with the Mediatwits podcast, revamped in a roundtable format with “regulars” and occasional special guests. This week we have Mark Glaser moderating, along with the Guardian’s Ana Marie Cox, Seattle Times’ Mónica Guzmán and Reuters’ Felix Salmon (USC’s Andrew Lih can’t join us this week). Special guest Andrew Sullivan will be joining […] more »

by Julie Keck

1. Video app Vine doesn’t have an adult content problem; Apple has a policy problem (The Verge) 2. Blurring the line between between advertising and content (OnTheMedia) 3. What’s the difference between a hacker and a criminal? (NYT) 4. Should small businesses outsource their social media work? (Guardian) 5. One way to get canned? Ask for […] more »