Tag: starcom mediavest group

by Mark Glaser

The microblogging service Twitter has been great for communication, breaking news, keeping up with your interests and broadcasting to followers. But the advertising there has been pretty limited to Promoted Tweets, Trends and Hashtags. That could soon be changing with a massive ad deal inked between Twitter and Starcom MediaVest Group that will allow advertisers [...] more »

by Mark Glaser

There’s a lot of business to attend to on this week’s podcast. First, the business of microblogging grows up, with Twitter inking a massive ad deal with Starcom Mediavest Group worth “hundreds of millions of dollars,” according to FT’s Emily Steel. Steel broke the big story and will be joining us as a special guest; [...] more »