Tag: strategy

by Reuben Stern

This week, we explore a new way to understand audience behavior developed by the American Press Institute, and we learn about a tool called Desk-Net that helps newsrooms manage staff and stories across platforms. PART 1: Metrics for News TheĀ American Press InstituteĀ has developed software that enables news outlets to better understand which types of stories […] more »

by Ian Hill

Co-written by Kate Myers of NPR and Libby Peterek of KLRU. It begins with a tweet or a status update on Facebook. Before you know it, you’re posting behind-the-scenes photos from your office on Instagram. Soon you’ve curated those photos into a board on Pinterest, or you’re recording a podcast and posting it on SoundCloud. […] more »

by Jason Feinberg

Note: This is the first post from Jason Feinberg, MediaShift’s new music correspondent. With his background in online marketing, Jason will be sharing his insights into how artists can best utilize new technology in connecting with fans. There was a time when celebrity musicians were positioned as unreachable idols. Those days are long gone; in […] more »