Tag: sxsw 2014

by Patricia Aufderheide

Branded content, from advertising to sponsored work, has long used the skills of filmmakers and (often ex-) journalists. At SXSW 2014, unbranded content — sponsored but without an obvious pitch for product or even necessarily a direct link to the sponsor — was in full flourish, with companies recruiting for talent. The biggest question for [...] more »

by Reuben Stern

Reported by Reuben Stern and Olga Kyle. This week we present some key takeaways from the annual South by Southwest Interactive conference in Austin, Texas. We also visit a start-up that is making it possible to add a text search function to audio and video files. PART 1: SXSWi 2014 recap Wearable technology, automation powered [...] more »

by Patricia Aufderheide

Is diversity an afterthought in film fest programming, or is the production pipeline just really skewed toward the same race and class segregation as the rest of society? And is there anything to do about it? The SXSW lineup is only the latest to provoke that thought for me, and it’s AJ Schnack’s gutsy call to harder-edged, more thoughtful [...] more »

by Angela Washeck

Amid the frenzy of SXSW Interactive were a few fundamental themes: 1) mobile is here to stay; 2) social media is the lifeblood of anyone with content to share and 3) data privacy will become a commodity given today’s surveillance state. “South By” was crawling with opportunities for journalists and publishers to learn about upcoming [...] more »