Tag: sxsw film

by Patricia Aufderheide

Branded content, from advertising to sponsored work, has long used the skills of filmmakers and (often ex-) journalists. At SXSW 2014, unbranded content — sponsored but without an obvious pitch for product or even necessarily a direct link to the sponsor — was in full flourish, with companies recruiting for talent. The biggest question for [...] more »

by Patricia Aufderheide

Is diversity an afterthought in film fest programming, or is the production pipeline just really skewed toward the same race and class segregation as the rest of society? And is there anything to do about it? The SXSW lineup is only the latest to provoke that thought for me, and it’s AJ Schnack’s gutsy call to harder-edged, more thoughtful [...] more »