Tag: transmedia

by Nick Mendoza

South By Southwest (SXSW) is an annual gathering of interactive, film and music creatives, executives and marketers in Austin. It is the ideal setting to explore multiplatform storytelling, multiscreen experiences and projects that reflect the talents of the collective. After several days of knowledge-filled panels and hyper-networking featuring digital thought-leaders, there were a few notable […] more »

by Carla King

For over a decade I’ve been speaking at conferences about self-publishing to audiences of dejected, rejected authors. There was always a stigma associated with self-publishing, with many people considering it lower quality vanity press. But this year, new faces appeared in the crowd: agents, editors, and publishers eager to understand self-publishing. Why? Self-publishing books has […] more »

by Carla King

In a previous article I described how self-publishers can easily create, market and sell e-books. In this article we’ll discuss the differences and steps required to create more complex enhanced e-books and apps based on books. In a nutshell, an e-book is a digital snapshot of a book, an enhanced e-book adds multimedia and interactive […] more »

by Nick Mendoza

Tim Kring, a long-time television writer and producer, is best known as the creator of the NBC show “Heroes.” But he’s rapidly expanding his media universe — last week at Comic-Con he launched a new book project, “Shift,” which will debut in August from Crown Books. He has also created a new transmedia project called […] more »