Tag: true/slant

by Mark Glaser

When B.C. Forbes first launched the bi-weekly Forbes magazine back in September 1917, he likely couldn’t have imagined what would become of his scrappy business publication. Nowadays, Forbes Media remains a private company, but has reinvented itself with: an online platform at Forbes.com with 1,300+ contributors; a native ad platform with BrandVoice; brand extensions including […] more »

by Terri Thornton

Earlier this year Kevin Gentzel, the chief revenue officer of Forbes, took a look at what the chief marketing officers in the Forbes CMO Network were doing with their companies. He realized they were becoming content creators — and that this had big implications for his magazine and other traditional media. Gentzel said this underscored […] more »