Tag: upfronts

by Fannie Cohen

The TV ad market is still a $78 billion dollar industry, and the amount of ad dollars it commands has grown every year since 2009. But the growth of that spending is shrinking year-over-year, leaving some wondering if ad money is finally flowing away from TV and onto the internet. The sale price for a [...] more »

by Angela Washeck

It’s the third year for the Interactive Advertising Bureau’s Digital NewFronts event, and the lineup puts on display the difficult job digital publications and networks have: proving to TV ad buyers that their video ad offerings are a good investment. Based off the TV industry’s upfronts meetings, where network execs gather to pitch their upcoming [...] more »

by Julie Keck

1. Yahoo purchase of Tumblr shows power shift (WSJ) 2. Tumblr brand will remain, with mostly “hands off” approach by Yahoo (AllThingsD) 3. Chart: Where Yahoo’s Tumblr ranks next to Twitter, Instagram and Pinterest (The Atlantic) 4. Pinterest takes a “first step” toward working with big brands (GigaOm) 5. Associated Press CEO: DOJ’s seizure of phone records was “unconstitutional“ (Huffington Post) 6. TV upfronts reveal big [...] more »