Tag: verticals

by Tom Goodwin

The following piece is a guest post. Read more about MediaShift guest posts here. Digital hasn’t come smoothly to advertising. We’ve made the error of flash micro-sites, done silly things on Twitter and had a few missteps into consumer-generated content. But looking at the world now, it seems we’ve finally understood it all. In a […] more »

by Julie Keck

1. NYT’s Aron Pilhofer on data journalism, culture and going digital (Alexander Howard / Tow Center) 2. Why net neutrality matters so much to indie filmmakers (Jordan Zakarin / The Wrap) 3. ‘This American Life’ considers self-distribution on radio (Elizabeth Jensen / New York Times) 4. How AOL maintains editorial independence in Ford-sponsored ‘This Built […] more »

by Julie Keck

1. Reddit is having the same problem as traditional media: Defining what the news is (Mathew Ingram / GigaOm) 2. Netflix and net neutrality (Ben Thompson / Stratechery) 3. ABC signs on to Twitter’s advertising program, starting with #Oscars (Todd Splangler / Variety) 4. Cut loose by UC Berkeley, hyperlocal site Mission Local looks to […] more »

by Susan Currie Sivek

First Look Media has gotten plenty of coverage for its strategy of creating “digital magazines” based on the work of specific journalists with unique voices who will dive deeply into focused topics. Its first magazine, The Intercept, went live on Feb. 10 and features reporting by Glenn Greenwald, Laura Poitras and Jeremy Scahill. Like others, […] more »