Tag: viewability

by Dorian Benkoil

It’s been said for years that the page view is dead as a way to measure media on the web. Now, finally, there may be a replacement. Advertisers and publishers are increasingly asking if “time” or “attention” — proven time spent engaging with media — can work instead. They’re hoping that by using technology to [...] more »

by Courtney Lowery Cowgill

If the banner ad isn’t dead, it’s certainly on life support. Once upon a time (actually, not so long ago), there was one way to advertise online: the almighty banner ad. But, the banner ad just didn’t do enough. It didn’t fully take advantage of the medium, it was hard to track, and it certainly [...] more »