Tag: viral

by Reuben Stern

This week we see how a platform like Newscred is helping brand marketers assemble news stories to engage current and potential customers, and we find out what attributes contribute to a video going viral. PART 1: Content marketing via Newscred Newscred is one of several content marketing platforms designed to help commercial companies curate content for [...] more »

by Courtney Lowery Cowgill

1. The (online) media’s shameful Malaysia Airlines coverage: Gawking at a foreign disaster (Nicholas Quah / Salon) 2. How Twitter confirmed the explosion in Harlem first (Ted Bailey, Dataminr / GigaOm) 3. New cash, new questions for Business Insider (Michael Wolff / USA Today) 4. Explaining what’s behind the sudden allure of explanatory journalism (John [...] more »

by Julie Keck

1. Omidyar start-up hires Rolling Stone’s Matt Taibbi (Ravi Somaiya / New York Times) 2. Steve Shepard to help launch new Politico vertical (Chris O’Shea / Fishbowl NYC) 3. LinkedIn’s competitive advantage over other publishers: $1.5B in annual revenues (Mathew Ingram / GigaOm) 4. New report says how much advertising is going to piracy sites: [...] more »

by Julie Keck

1. In suburban D.C., a network of hyperlocal news sites expands and bets on local advertising (Caroline O’Donovan / Nieman Lab) 2. Who wins as Facebook makes tweaks to its newsfeed algorithms? (Mathew Ingram / GigaOm) 3. If a story is viral, truth may be taking a beating (Ravi Somaiya & Leslie Kaufman / New [...] more »

by Lily Leung

The best stories across the web on media and technology, curated by Lily Leung 1. Legal dispute between Google and French publishers is over (Bloomberg) 2. Patch reports 14 percent traffic boost in May (via FishbowlNY) 3. Broadcast moves beyond the TV set as more consumers turn to multiple screens (Poynter) 4. Storination lets users create [...] more »