Tag: walmart

by Miral Sattar

After a fantastic BEA (Book Expo America), I’ve been digesting the whole Amazon/Hachette battle. I’ve basically come to the conclusion that it’s an incredible time to be a self-published author. The first thing that surprised me is that so much has been misreported about the Amazon/Hachette battle. Amazon and Hachette are negotiating their contract terms, […] more »

by Mark Glaser

This is one in an occasional series on MediaShift where I discuss issues in-depth with thought leaders in online media. The format has changed to give you a profile of the person, as well as more of our dialogue — including video clips. If you have suggestions for future Q&As or want to participate yourself, […] more »

by Mark Glaser

All blogs are not created equal, and many of them are not transparent in their athenticity either. Sometimes we are hoodwinked, we want to believe, but we are deceived by what have become known as “flogs” or fake blogs, bought and paid for by someone else. In the case of our hot topic of the […] more »

by Mark Glaser

Right now, the most searched-for term on blog search engine Technorati is “Edelman.” Why? Usually even negative media mentions are good PR, but in this case, the Edelman PR firm has been under attack from the blogosphere for helping to run three pro-Wal-Mart blogs without being transparent about their involvement. One of those blogs, Wal-Marting […] more »