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<id>tag:www.pbs.org,2012:/mediashift//4/tag:www.pbs.org,2007:/mediashift//4.1996-</id>
<updated>2012-01-31T20:19:51Z</updated>
<title>Comments for Top 5 Week Sixty-Four</title>
<subtitle>Your guide to the digital media revolution, with host Mark Glaser.</subtitle>
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<id>tag:www.pbs.org,2007:/mediashift//4.1996</id>
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<published>2007-04-26T21:21:42Z</published>
<updated>2007-04-26T22:50:30Z</updated>
<title>Top 5 Week Sixty-Four</title>
<summary> Wikipedia Wiki more popular than online buying or dating YouTube ads Will viewers wait through 30-second spots? MSNBC-of-the-Future Checkbox journalism helps you skip overkill stories SD/HSC New acronym for online shoe-leather reporting MapLight.org Mash-up site helps track money and politics...</summary>
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<name>Mark Glaser</name>
<uri>http://www.pbs.org/mediashift</uri>
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<li><a href="http://en.wikipedia.org">Wikipedia</a><br />
<span>Wiki <a href="http://www.pewinternet.org/PPF/r/212/report_display.asp">more popular</a> than online buying or dating</span></li>
<li><a href="http://media.guardian.co.uk/broadcast/story/0,,2061286,00.html">YouTube ads</a><br />
<span>Will viewers wait through 30-second spots?</span></li>
<li><a href="http://www.scripting.com/futureNews.html"><span class="caps">MSNBC</span>-of-the-Future</a><br />
<span><a href="http://scripting.wordpress.com/2007/04/23/scripting-news-for-4232007/#comment-54810">Checkbox journalism</a> helps you skip overkill stories</span></li>
<li><a href="http://www.washingtoncitypaper.com/display.php?id=1329">SD/HSC</a><br />
<span>New acronym for online shoe-leather reporting</span></li>
<li><a href="http://www.maplight.org">MapLight.org</a><br />
<span>Mash-up site helps track money and politics</span></li>
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<id>tag:www.pbs.org,2007:/mediashift//4.1996-comment:14179</id>
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<title>Comment from Clyde Smith on 2007-04-27</title>
<author>
<name>Clyde Smith</name>
<uri>http://www.prohiphop.com</uri>
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&quot;Will viewers wait through 30-second spots?&quot;

I won&apos;t.  I waited through a 15 second preroll ad yesterday and was checking the time 5 seconds in.  The thing is, if you put an ad on each clip, that&apos;s a lot more ads than on television.

I think going for 3 to 5 second prerolls could open up some creativity and keep viewers on board.

30 seconds?  I&apos;d stop using their videos in my blogs and would start to consider removing older ones that aren&apos;t crucial.

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<published>2007-04-27T14:39:03Z</published>
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