tag:www.pbs.org,2009:/mediashift//4/tag:www.pbs.org,2007:/mediashift//4.1438- 2009-11-09T05:27:35Z Your guide to the digital media revolution, with host Mark Glaser. Movable Type 4.24-en tag:www.pbs.org,2007:/mediashift//4.1438 2007-01-05T22:51:01Z 2008-09-19T02:27:05Z

There are so many ways to avoid advertising now, from pop-up blockers to DVRs, where you can skip through TV commercials. But advertisers are a clever bunch, and they are considering ways to deliver commercial messages to your cell phone. Some ideas include text messages with coupons, or ads that are based on your geo-location. "Hey, you're near our video store, stop by for a discount!" the ad might chirp. If the ad is not too intrusive, it's relevant, and it's useful (and maybe you'd get a discount on your cell service), maybe you would want it. That goes the thinking, but a recent "Forrester survey":http://www.dmnews.com/cms/dm-news/research-studies/39563.html found that 79% of people were annoyed just by the idea of ads on cell phones. What would you do if an ad popped onto your cell phone? Would you change services, or figure out a way to block them? Or would you welcome them if they were more discreet and relevant? Share your thoughts in the comments below and I'll include the best ones in the next Your Take Roundup.

Mark Glaser http://www.pbs.org/mediashift There are so many ways to avoid advertising now, from pop-up blockers to DVRs, where you can skip through TV commercials. But advertisers are a clever bunch, and they are considering ways to deliver commercial messages to your cell phone. Some ideas include text messages with coupons, or ads that are based on your geo-location. "Hey, you're near our video store, stop by for a discount!" the ad might chirp. If the ad is not too intrusive, it's relevant, and it's useful (and maybe you'd get a discount on your cell service), maybe you would want it. That goes the thinking, but a recent Forrester survey found that 79% of people were annoyed just by the idea of ads on cell phones. What would you do if an ad popped onto your cell phone? Would you change services, or figure out a way to block them? Or would you welcome them if they were more discreet and relevant? Share your thoughts in the comments below and I'll include the best ones in the next Your Take Roundup.

]]> tag:www.pbs.org,2007:/mediashift//4.1438-comment:6007 Ged Carroll aka renaissance chambara http://renaissancechambara.com/ My cell phone (or mobile phone in UK English) is an enormously personal device. I resent it when I get unsolicited commercial calls on it. The odds of advertising being able to catch me at just the right time and with the right offering is so small that I can't see a need of it. On mobile web services like mobile search I would tolerate text ads so long as: They didn't take up too much of the page They were not affecting my efforts to see the information that I was looking for They weren't eBay or Amazon which 90 per cent of Ad Words seem to be at the moment 2007-01-06T01:38:09Z tag:www.pbs.org,2007:/mediashift//4.1438-comment:6149 Grace Nationville http://nationville.com/ Thanks for the collecting the forecasts. Happy 2007! 2007-01-08T16:31:59Z tag:www.pbs.org,2007:/mediashift//4.1438-comment:6150 Vladimir Sanchez Only thinking about commercials on my cell phone makes me feel annoyed. Now, that is if it's going to be as receiving junk mail, but if I may choose a discrete list of things I am REALLY interested on (and can turn ot on and off), then it's my option and I think it can be util for me. 2007-01-08T16:42:06Z tag:www.pbs.org,2007:/mediashift//4.1438-comment:6156 N. D . Shane I'm not in favor of it... 2007-01-08T21:13:41Z tag:www.pbs.org,2007:/mediashift//4.1438-comment:6165 Omegacode The idea of using geo-location for advertising seems like a good method of dispersing ads. But it may be the case that when people are out and about they have an agenda which they dislike being side-tracked from. I think that if you did a simple random survey, you'd find that the majority of people out and about are following some sort of planned agenda. And even if nothing is on the agenda (say, they are out just to be out) it's likely that they would rather not be disturbed. Although it is interesting to note that self-report data is not reliable. People often complain about junk mail and cold calls, but the fact is that these methods of advertising persist, because THEY WORK. To a large extent cold call telemarketing, TV advertisements and mass mailings work. People seem to complain, definitely. But there is some bias to that. The people who do complain are vocal, and the majority of people are mum. Sampling for survey is herein problematic because of the expression of non-opinions. I think that if the idea were implemented with a way to opt-out (like with the national do not call database) that it will have some, if not widespread sucess. There is of course, an even better idea. Allow users to download the ads that they like. That sounds odd. yes, but imagine downloading the BMW short movies onto your phone, using the phone's broadband capability without charge. Or better, the sprint "theft deterence" commercial. Users could download and watch multiple ads and gain credits for each ad they watch. Code could be implemented to make sure that users only get credits for the ads they watch, with varying levels of credits based on the demographic information of the user, and the revenue that the ad generates. So say, older users would get more credit from watching ads about cars for example, and young teen users would get more credits from watching ads about teen movies and soft drinks. Ads that got credit, and that are liked, can be retained onto the phone for re-watching, but rewatching offers no credit until a certain time frame has elapsed. That would prevent people from stacking up on credits simply by watching a high credit ad over and over again. Such a system offers incentive for users to watch ads, as well as offers a narrowing scheme as to which ads are watched by whom. This also encourages advertisers to come up with ads that are interesting and engaging, which will ultimately create more product attachment and higher levels of brand loyalty. With phone memories growing at an increasing rate, there may really be no limit as to how lengthy the content is. Companies may conglomerate their advertising to make a series of short movies showcasing different items. Ex. Story about a main character who uses various super-salient branded items to get out of sticky situations. 2007-01-09T09:52:52Z tag:www.pbs.org,2007:/mediashift//4.1438-comment:6196 Craig Sorenson http://www.spokengift.com I believe that if the ads are based on my opt-in, the promotion would be relevant to my interests. I see the cell phone as an dominant force in terms of effectively broadcasting such relevant content to a huge population of users. It is a good thing! 2007-01-10T19:57:58Z tag:www.pbs.org,2007:/mediashift//4.1438-comment:6218 JJ I would be greatly opposed to any type of commercials, ads, or text messages on my cell phone that I have not requested! 2007-01-11T18:26:10Z tag:www.pbs.org,2007:/mediashift//4.1438-comment:6221 tom get away from me. 2007-01-11T19:06:00Z tag:www.pbs.org,2007:/mediashift//4.1438-comment:6223 Rachael Advertising already follows me everywhere, from the sleeve on my coffee cup to the tunnels of the metro (not to mention the metro cars themselves...) Having advertising on my cell phone would not only be an enormous inconvenience, but would make me apt to refuse to use a product, service or company. Annoying me before I have even had a chance to interact with a company or product does not inspire consumer confidence. 2007-01-11T19:38:12Z tag:www.pbs.org,2007:/mediashift//4.1438-comment:6226 jean peterson http://jeanpeterson61@hotmail.com I already notified the President of Sprint two years ago that if my cell is used one more time by an advertiser, I will cancel my generous contract with them, which is now month to month. My cel is for MY use, not the advertisers, and not for Sprit's desire to increase their revenue by selling my number. I have not received any more unsolicited ads on my phone. Stand up and fight gang. Impeach Bush for not upholding the constitution of theUnited States, which he is required to do by LAW while you're at it. 2007-01-11T23:27:17Z tag:www.pbs.org,2007:/mediashift//4.1438-comment:6227 jean peterson http://jeanpeterson61@hotmail.com I already notified the President of Sprint two years ago that if my cell is used one more time by an advertiser, I will cancel my generous contract with them, which is now month to month. My cel is for MY use, not the advertisers, and not for Sprit's desire to increase their revenue by selling my number. I have not received any more unsolicited ads on my phone. Stand up and fight gang. Impeach Bush for not upholding the constitution of theUnited States, which he is required to do by LAW while you're at it. 2007-01-11T23:27:22Z tag:www.pbs.org,2007:/mediashift//4.1438-comment:6229 Larry No Ads, No Spam, Just leave me alone! 2007-01-12T00:40:51Z tag:www.pbs.org,2007:/mediashift//4.1438-comment:8218 eboo johnson We are wholesellers and exporters of mobile phones and accessories. 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For order enquiry, please email us at: gee2rulee@yahoo.com gee2rule@gmail.com gee2rule@inbox.lv +234-807-753-6394 2007-02-22T00:59:50Z tag:www.pbs.org,2007:/mediashift//4.1438-comment:8898 murphy gerrad Nokia N95----$300 Nokia 8800 Sirocco---$350 Nokia 8800-- $180 Nokia N91-- $190 Nokia N80-- $160 Nokia 9500-- $200 Nokia N90-- $170 Nokia n92--$200 Nokia n93--$250 Motorola V3 Razor-- $130 Motorola V3i/V3x-- $150 Motorola a1200 ----$150 Motorola Krzy 1----$190 Sony Ericsson W800i-- $190 Sony Ericsson P910i-- $170 Sony Ericsson w900i--$200 Samsung D500-- $159 Samsung D600-- $175 samsung D900-- $200 SIDEKICK II-- $120usd SIDEKICK III--$200 Nextel i930-- $130 MICROSOFT XBOX 360 AT--$200usd, PLAYSTATION 3 FOR--$400 NINTENDO WII FOR----$420 I-MATE Smartflip .. $140 I-MATE JAMin ... $200 I-MATE JASJAR .... $200 I-MATE K-JAM ..... $160 I-MATE SP5 ......... $150 I-MATE SP5m ..... $155 I-MATE SP4m ...... $120 I-MATE JAM Black . $150 I-MATE JAM ...... $160 I-MATE PDA2 ...... $190 I-MATE PDA2k ......... $168 I-MATE SP3i ......... $130 I-MATE SP3 ......... $135 I-MATE Pocket PC ......... $140 I-MATE Smartphone2 ........ $110 I-MATE Smartphone ........ $115 and Other model of cell phones are also available in store. For order enquiry, please email us at: gerraddealersltd@yahoo.com 2007-03-17T09:22:49Z tag:www.pbs.org,2007:/mediashift//4.1438-comment:8899 murphy gerrad Nokia N95----$300 Nokia 8800 Sirocco---$350 Nokia 8800-- $180 Nokia N91-- $190 Nokia N80-- $160 Nokia 9500-- $200 Nokia N90-- $170 Nokia n92--$200 Nokia n93--$250 Motorola V3 Razor-- $130 Motorola V3i/V3x-- $150 Motorola a1200 ----$150 Motorola Krzy 1----$190 Sony Ericsson W800i-- $190 Sony Ericsson P910i-- $170 Sony Ericsson w900i--$200 tom tom GO510 ---$250 tom tom GO90 ---$220 and Other model of cell phones, laptops and games are also available in store. For order enquiry, please email us at: gerraddealersltd@yahoo.com 2007-03-17T09:25:58Z tag:www.pbs.org,2007:/mediashift//4.1438-comment:8900 murphy gerrad Nokia N95----$450 Nokia 8800 Sirocco---$550 Nokia 8800-- $180 Nokia N91-- $190 Nokia N80-- $160 Nokia 9500-- $200 Nokia N90-- $170 Nokia n92--$200 Nokia n93--$250 Motorola V3 Razor-- $130 Motorola V3i/V3x-- $150 Motorola a1200 ----$150 Motorola Krzy 1----$190 Sony Ericsson W800i-- $190 Sony Ericsson P910i-- $170 Sony Ericsson w900i--$200 Samsung D500-- $159 Samsung D600-- $175 samsung D900-- $200 SIDEKICK II-- $120usd SIDEKICK III--$200 Nextel i930-- $130 MICROSOFT XBOX 360 AT--$200usd, PLAYSTATION 3 FOR--$400 NINTENDO WII FOR----$420 I-MATE Smartflip .. $140 I-MATE JAMin ... $200 I-MATE JASJAR .... $200 I-MATE K-JAM ..... $160 I-MATE SP5 ......... $150 I-MATE SP5m ..... $155 I-MATE SP4m ...... $120 I-MATE JAM Black . $150 I-MATE JAM ...... $160 I-MATE PDA2 ...... $190 I-MATE PDA2k ......... $168 I-MATE SP3i ......... $130 I-MATE SP3 ......... $135 I-MATE Pocket PC ......... $140 I-MATE Smartphone2 ........ $110 I-MATE Smartphone ........ $115 and Other model of cell phones, laptops and games are also available in store. For order enquiry, please email us at: gerraddealersltd@yahoo.com 2007-03-17T09:35:03Z