I can't help but remember the comments Seton Hill University's head football coach made when I visited the campus in early October. I was there to gather material for “The Business of College Football” series that’s airing this week. I asked Chris Snyder, named as head coach in 2004, how hard it was to start a football program from scratch. He recounted, with humor, some of the difficulties that you can't imagine a school like… say the University of Florida or Penn State... having to deal with.

He put a request for an ice machine in his budget. (Football players go through a lot of ice, using it to pack bruises and strained joints and to cool down water and energy drinks.) School officials asked Snyder, in all innocence, if football team couldn’t just use the ice machine in the cafeteria.

To their credit, Seton Hill officials eventually did approve the funds for the ice machine. But the anecdote points out the kind of "culture shock" that both academia and football have to overcome when they are combined for the first time on a university campus.