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DTV & Broken Business Models

posted by Stephanie Dhue, Correspondent at 5:45 PM on 06/12/09

Stephanie DueI've been thinking a lot about broken business models. The fact is so many industries can't keep doing what they've been doing and still be successful. Not television, newspapers nor radio, not finance, not health care, not autos or consumer products. So what's the "fix?" Each industry will have its own unique set of fixes. Fundamentally, the economy has to get better. Once households can live within their means the repair can begin.

The broadcast stations migration to digital television is nearly complete. The innovation that it brought didn't all go according to plan, but it can't end here. There could be an opportunities for hyper-local programming, think sports, news for your region. Newspapers have left a void and the internet has yet to fill it. Local stations are strong in those areas, but they have to build on those strengths in a time when ad revenues are shrinking, making the balance sheets weak. There's the potential for video and content on the internet, which can build audience, but doesn't compare with revenue from broadcast.

Tell me about the industry you work in, do you feel like the business model is broken?

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Thanks Stephanie Dhue for your interesting idea! I really appreciate it.
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