They say a good url is worth a thousand words, but a good url should not run a thousand words. How's that for cute but obscure?

If you are a Facebook member you might want to get up early Saturday and stake your claim to a url in the form facebook.com/yournamehere. Your friends, family and business associates will be able to use that new url instead of the long, obscure link you have been handing out to them and they have been trying to remember.

If you are a company with a fan group based on your name or brand, you can get one of these too. If I've read the rules correctly, and the way they're written frankly I'm not sure, a company must have 1,000 fans to qualify. For individuals the only requirement is that you must be a current Facebook member. New members and new businesses will be able to join the land rush later. By the by, if you are a business Facebook promises to honor your trade mark rights to keep others from grabbing your valuable brand.

Go to facebook.com/usernamefor more info. And while you are logged in, be sure to join the Nightly Business Report group as well, we'd love to have you as a fan.