Visit Your Local PBS Station PBS Home PBS Home Programs A-Z TV Schedules Watch Video Support PBS Shop PBS Search PBS
Features & Commentary
XChange

Storm Weathers Auto Industry Changes

posted by Diane Eastabrook, Chicago Bureau Chief at 6:04 PM on 06/09/09

Diane EastabrookJohn Storm is the kind of businessman who gives me hope about American manufacturing. Storm grew up on a farm in Indiana. He developed an interest in engineering as a boy when his dad took apart a tractor engine and asked him to reassemble it. The tractor engine resulted in a metallurgical engineering degree from Purdue University, followed by a ten-year stint at as an engineer at General Motors.

At GM, Storm came up with the idea to quickly harden metal parts using electricity versus the old fashioned way of baking the parts in an oven. GM passed on the idea, but GM's loss was Storm's gain. He patented the system and for the past 20 years has been charging GM, Chrysler, and Ford to do the work for them. He's also sold them equipment to do the work themselves at plants in the U.S. and abroad.

Storm has a big-picture view of manufacturing and the auto industry. He doesn't believe in reinventing the wheel. He looks for ways to improve existing technologies or develop new ones. Outside of Storm's Indianapolis office hang more than two dozen patents that he's received over the past twenty years. He was granted the latest one March 19th for a piston that he thinks will improve the efficiency of biofuel engines.

Storm is not only a creative business man, he's a cautious one too. He says his business has very little debt and he began cutting expenses last year when he saw signs that the domestic auto industry was headed for a downturn.

Since that industry makes up roughly 60% of Storm's business, he is concerned about the bankruptcies and GM and Chrysler. But he's confident his business will endure. He's been branching out to other industries. And, if the domestic companies can't use his ideas, the transplants might.

Maybe GM should have kept John Storm around!

4 Comments.
Post A Comment

Comments

GM brought its own downfall, what if ceos were taking in benefits in millions of dollars and moving in charter jets , it was expected to the prudent,
speeding offences

The US has gone bonkers. Helping companies worth one billion with 80 billion, paying people to get rid of a clunker and sign up for debt on a new one, bankrupt GM buying other bankrupt company, neither on has any money, is nutts. Giving a car company along with our tax money to FIAT,(they are gonna cream the good parts and dump the rest back on taxpayers) Alot of STUPID things going on. Please someone wakeup, we are gonna loose alot of money and be in big trouble. PLEASE!!! Stop this idiot bailout mess now. Oh did I say this is STUPID move by our goverment.

Diane,

Regarding your mention of Mr. Storms latest patent: Rather than a patent for just a piston, this covers new engine technology - of which the piston is but one portion. This idea could revolutionize transportation and eliminate the need for petroleum to power vehicles.

Denny Tindall

There must of been warning signs for close to 2 decades regarding the crash of G.M. The unionists may hang their heads in shame as well as the management team that oversaw the rash spending of for the benefit of the present with complete disregard for the future of American citizens.

We will all collectively pay the price for greed and the post war grab for trimmings.

My business has had to backtrack. To save money I do not hire a secretary but use a great online answering service.

Post A Comment




Remember me?

(You may use HTML tags for style)

Back To Top
Get RSS Feed
Recent Posts
Categories
Authors
Archives

Comment Policy

This discussion forum is a place for constructive dialogue. Make sure your comments are appropriate before submitting them.

Inappropriate comments include content that:

  • Attempts to influence the price of a stock or other investment
  • Is defamatory or libelous
  • Is abusive, harassing, or threatening
  • Is obscene, vulgar, or profane
  • Is racially, ethnically or religiously offensive
  • Is illegal or encourages criminal acts
  • Is known to be inaccurate or contains a false attribution
  • Infringes copyrights, trademarks, publicity or any other rights of others
  • Impersonates anyone (actual or fictitious)
  • Is off-topic or spam
  • Solicits funds, goods or services, or advertises

Nightly Business Report does not edit posts but reserves the right to delete comments that violate our policy.