Everything You Ever Wanted to Know About Earnings
Friday, April 20, 2007
An NBR Series - PREMIERES Tuesday, April 17th
A series designed to help investors navigate earnings season.
| Public
companies release earnings reports every quarter, but few individual
investors know what to make of all the numbers. In "Everything
You Ever Wanted to Know About Earnings," NBR Senior Correspondent
Suzanne Pratt journeys
into the world of corporate earnings and fishes out the facts you
need to know to become a smarter investor. |
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| Discuss
Corporate Earnings on XChange - The NBR Blog |
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| The
Reports: |
| Part
1: Reading the Numbers |
| Premieres
Tuesday, April 17, 2007 |
This
report offers an introduction to earnings and points out which result
is the most important to watch. It includes interviews with Chuck
Hill of Veritas et Lux, Paul Brown of the NYU Stern School of Business,
and others.
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Watch
Part 1
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| Learn
More About This Topic:
- Baruch
College
Baruch College is part of The City University of New York (CUNY)
system. This links to an interactive tutorial developed by the
college titled, "Guide to Financial Statements."
- Edgar
Database - Securities and Exchange Commission (SEC)
This links to information about the SEC's EDGAR database, which
public companies use to file their earnings reports and other
information. You can search the database for filings made by a
company in your investment portfolio.
- Form
10-Q - Securities and Exchange Commission (SEC) (PDF
Document)
This links to the SEC's Form 10-Q, which public companies use
to file their quarterly earnings.
- Grant
Thornton
Grant Thornton is a "global accounting, tax and business
advisory" company. The company's CEO, Ed Nusbaum, is interviewed
in Part 1 of Suzanne Pratt's series. This links to the company's
U.S. website.
- NYU
Stern School of Business
This links to the NYU Stern School of Business faculty web page
for Associate Dean Paul Brown. Brown is interviewed in Part 1
of Suzanne Pratt's series.
- Prudential
Equity Group
Prudential Equity Group is a subsidiary of Prudential Financial,
Inc. that is focused on equity research. The company's chief investment
strategist, Ed Keon, is interviewed in Part 1 of Suzanne Pratt's
series. Portions of this website are accessible only to subscribers.
*Clicking
these external links will take you off the NBR web site on PBS.org.
NBR has no affiliation with these sites.

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| Part
2: Verifying the Numbers |
| Premieres
Wednesday, April 18, 2007 |
In this report, Suzanne Pratt profiles Thomson Financial's First Call
division, which is a leader in reviewing earnings reports and comparing
them to forecasts. The segment includes interviews with Thomson Financial's
President Suresh Kavan and others.
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Watch
Part 2
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| Learn
More About This Topic:
- NYU
Stern School of Business
(PDF Document)
This links to a 2004 report on an earnings study titled, "Restatements
of Quarterly Earnings: Evidence on Earnings Quality and Market
Reactions to the Originally Reported Earnings."
- SEC
Speech
This 2003 speech by U.S. Securities and Exchange Commissioner
Cynthia Glassman is titled, "Financial Reform: Relevance
and Reality in Financial Reporting." In it, Glassman discusses
how the desire to report strong quarterly earnings may drive some
companies and their auditors to misuse accepted accounting principles.
- Steinberg
Global Asset Management
Steinberg Global Asset Management is an investment advisory firm
based in Boca Raton, Florida. The company's chief investment officer,
Richard Steinberg, is interviewed in Part 2 of Suzanne Pratt's
series.
- Thomson
Financial
Thomson Financial is a unit of the Thomson Corporation, which
is global provider of business information. Various Thomson Financial
executives and employees are interviewed in Part 2 of Suzanne
Pratt's series.
- U.S.
Chamber of Commerce
This links to a transcript of a November 2005 keynote address
delivered by the President & CEO of the U.S. Chamber of Commerce.
The address is titled, "Enhancing America’s Long-Term
Competitiveness: Ending Wall Street’s Quarterly Earnings
Game."
*Clicking
these external links will take you off the NBR web site on PBS.org.
NBR has no affiliation with these sites.

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| Part
3: Making the Call |
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Premieres
Thursday, April
19, 2007 |
In
this report, Suzanne Pratt takes you behind-the-scenes of an earnings
conference call at Schering-Plough. It includes interviews with the
pharmaceutical giant's CEO Fred Hassan and others.
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Watch
Part 3
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| Learn
More About This Topic:
- "The
Art of the Analyst Conference Call and Earnings Forecasts"
(PDF Document)
This article was authored by the corporate law firm Foley &
Lardner LLP. It is subtitled "To Guide or Not to Guide,"
and it offers a look at the earnings conference call from the
corporate perspective.
- Harvard
Business School
This links to a June 2001 Harvard Business Review article
titled, "The Earnings Game: Everyone Plays, Nobody Wins."
- McKinsey
Quarterly
The McKinsey Quarterly is a journal published by the
management consulting firm, McKinsey & Company. This links
to a commentary focused on quarterly earnings that was included
in the April 2005 edition of The McKinsey Quarterly. The commentary
is titled, "How to Escape the Short-term Trap."
- Nasdaq
This links to the Nasdaq's "Earnings Calendar." The
calendar lists public companies expected to release earnings during
the current week. The calendar is comprehensive, including companies
on the New York Stock Exchange, American Stock Exchange, Nasdaq,
etc.
- Schering-Plough
Schering-Plough is the global pharmaceutical company that is profiled
in Part 3 of Suzanne Pratt's series. This links to the "Investor
Relations" section of the company's website.
*Clicking
these external links will take you off the NBR web site on PBS.org.
NBR has no affiliation with these sites.

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| Part
4: Guiding the Numbers
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Premieres
Friday, April 20,
2007 |
In
this report, Suzanne Pratt explains the role "guidance"
-- the comments executives make about their firm's expected future
performance -- plays in earnings season. The report includes an interview
with the CFO of General Mills, James A. Lawrence and others.
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Watch
Part 4
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| Learn
More About This Topic:
- CFA
Institute
The CFA Institute is a not-for-profit organization dedicated to
setting ethics and education standards for investment professionals.
The organization's managing director, Kurt Schacht, is interviewed
in Part 4 of Suzanne Pratt's series. This links to a March 2007
CFA Institute publication titled, "Apples to Apples: A Template
for Reporting Quarterly Earnings."
- General
Mills
The CFO of General Mills, the food company with a brand portfolio
that includes Cheerios and Green Giant, is interviewed in Part
4 of Suzanne Pratt's series. This links to the "Investors"
section of the General Mills website.
- Harvard
Business School
This links to an February 2006 article about quarterly earnings
published in Working Knowledge, Harvard Business School's
online journal. The article is titled, "Should CEOs of Public
Companies Offer Earnings Guidance?"
- Intel
Comments from the CFO of Intel, Andy Bryant, are included in Part
4 of Suzanne Pratt's series. This links to the "Investor
Relations" section of the company's website.
- Lehman
Brothers
Lehman Brothers is an investment bank that sells and manages equities
and also conducts equity research. Alan Rifkin, one of Lehman
Brothers' retail equuity analysts, is interviewed in Suzanne Pratt's
report. This links to information about the company's equity research
division.
- National
Investors Relations Institute (NIRI)
NIRI "a professional association of corporate officers and
investor relations consultants responsible for communication among
corporate management, the investing public and the financial community."
Data from the organization is cited in Suzanne Pratt's report.
*Clicking
these external links will take you off the NBR web site on PBS.org.
NBR has no affiliation with these sites.

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