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Fueling the Future

Friday, May 18, 2007

An NBR Series - PREMIERES Tuesday, May 15th

Three reports examining efforts to overcome America's gasoline addiction with current technology.

Alternative fuels like ethanol and hydrogen are being touted as a way to reduce crude oil imports and cut greenhouse emissions, but they may not be practical for another 5 to 10 years. In this series, reporter Jonathan Silvers examines efforts entrepreneurs, scientists, and automakers are making to address these energy issues more immediately by improving technology that uses regular gasoline. Title Graphic - Fueling the Future
Click to Explore Part 1.
Click to Explore Part 2.
Click to Explore Part 3.
Watch Jonathan Silvers' NOW on PBS report on the state of the auto industry, airing Friday, May 18 (check local listings).
Logo for NOW on PBS.
The Reports:
Part 1: Gasoline Addiction
  • Premieres Tuesday, May 15, 2007
  • In this report, Jonathan Silvers heads to the International Auto Show to explain the fuel debate raging in America. He also examines Toyota's efforts to improve fuel efficiency. The segment includes interviews with Csaba Csere of Car and Driver and Daniel Yerace of Toyota.

    Click to Read Transcript.

    Image of cars on the road in East Haddam, Connecticut. Click to watch Part 1.Watch Part 1

     

    Learn More About This Topic:

    • Car and Driver
      In addition to offering a car reviews, Car and Driver magazine also reports on auto shows and the latest in auto technology. The magazine's editor, Csaba Csere, is interviewed in Jonathan Silvers' report.
    • Freedom from Oil
      Freedom from Oil is an advocacy campaign "working to end America’s oil dependence, reduce oil related conflicts, and stop global climate change." As Jonathan Silvers explains in his report, members of the campaign make an unexpected appearance at the International Auto Show.
    • New York International Auto Show
      A portion of Jonathan Silvers' report takes place at the 2007 New York International Auto Show. The website offers information about exhibitors and vehicles at the next edition of the auto show.
    • Research Institute of Economy, Trade and Industry (RIETI)
      RIETI is an administrative agency of the Japanese government that promotes "creative and innovative policy debates based on world-class research, analysis and policy studies. " This links to a REITI article that looks at innovation in the auto industry. The article is titled, "Environmental Issues and Technological Innovation - The Relevance the Porter Hypothesis has Today."
    • Toyota
      This links to information about Toyota's R&D division, which includes the Toyota Technical Center (TTC). Daniel Yerace, a TTC Senior Principal Engineer, is interviewed in Jonathan Silvers' report.
    • University of Michigan (PDF document)
      This links to a September 2006 report by the University of Michigan's Transportation Research Institute. The report is titled, "Can Proactive Fuel Economy Strategies Help Automakers Mitigate Fuel-Price Risks?"
    • The White House
      This links to the White House's "Energy Security for the 21st Century" website. The site includes information proposals for new CAFE -- corporate average fuel economy -- standards and other U.S. energy initiatives.
    • *Clicking these external links will take you off the NBR web site on PBS.org. NBR has no affiliation with these sites.

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    Part 2: Fuel Technology Gamble
  • Premieres Wednesday, May 16, 2007
  • In this report, Jonathan Silvers profiles GM's efforts in the fuel efficiency arena, which mirror the efforts of rival U.S. automakers. The segment includes interviews with Brett Smith of the Center for Automotive Research and Mark Maher of GM.

    Click to Read Transcript.

    Image of "Car Culture" written on a marquee.  Click to watch Part 2.Watch Part 2

     

    Learn More About This Topic:

    • American Society of Mechanical Engineers (ASME)
      ASME is an organization that promotes the art, science, and practice of mechanical engineering. This links to ASME's Internal Combustion Engine Division.
    • "A Student's Guide to Alternative Fuel Vehicles"
      This transportation energy website was created by the state of California. It offers information about all types of alternative fuel vehicles and is a solid resource for students and readers of any age interested in learning the basics about these types of vehicles.
    • California Fuel Cell Partnership
      This group is a partnership of government agencies, automakers, and fuel cell manufactuers dedicated to developing fuel cell vehicles and promoting their use. The efforts are focused on getting the vehicles on California roads, but members include national and international firms.
    • Center for Automotive Research (CAR)
      CAR is a nonprofit organization that follows "important trends and changes related to the automobile industry." Brett Smith, Assistant Director of CAR's Manufacturing, Engineering & Technology Group, is interviewed in Jonathan Silvers' report.
    • General Motors (GM)
      This links to the "Innovation & Technology" section of GM's website, which includes information about FlexFuel vehicles, powertrain engines, and more. GM's Executive Director of Powertrain Vehicle Integration is interviewed in Jonathan Silvers' report.
    • National Highway Traffic Saftey Administration (NHTSA)
      NHTSA is an agency of the U.S. Department of Transportation. This links to information the agency offers about CAFE -- or corporate average fuel economy -- standards. The site includes information about CAFE rule changes as well as lists of the fuel economy performance of vehicles sold in America.
    • U.S. Department of Energy (DOE)
      This links to information about the DOE's FreedomCAR & Vehicles Technologies Program. The program is focused on "developing more energy efficient and environmentally friendly highway transportation technologies that will enable America to use less petroleum." Among other things, it offers information about hybrid vehicles and advanced combustion engines.
    • *Clicking these external links will take you off the NBR web site on PBS.org. NBR has no affiliation with these sites.

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    Part 3: Ethanol Boost
  • Premieres Thursday, May 17, 2007
    In this report, Jonathan Silvers explains why ethanol is already a winner in the eyes of IndyCar racers and what the fuel could do for consumer vechicles. The segment includes interviews with Bobby Rahal of Rahal Letterman Racing and Dan Cohn of MIT.

    Click to Read Transcript.

    Image of Indy Car leaving the pit.  Click to watch Part 3.Watch Part 3

     

    Learn More About This Topic:

    • American Coalition for Ethanol (ACE)
      ACE is a non-profit organization composed of farmers, businesses, and other "groups in support of ethanol." This site contains info about ethanol manufacturing and use.
    • Ethanol Boosting Systems (EBS)
      EBS is a firm founded by MIT scientists who created a more efficient engine that uses a boost of ethanol to increase torque. Dan Cohn, one of the engine's developers, is interviewed in Jonathan Silvers' report.
    • IndyCar Series
      As Jonathan Silvers reports, the IndyCar Series now runs on ethanol. This links to information about the technology behind these ethanol racing engines.
    • National Corn Growers Association (NCGA)
      This NCGA is an organization that represents the interest of corn growers and farmers. This links to information about a 2005 forum hosted by the NCGA titled, "Ethanol's Return on Energy Investment." In addition to a written summary of the forum, the site offers a link to listen to the complete audio recording of the event.
    • Rahal Letterman Racing
      Rahal Letterman Racing is the car racing team co-owned by Bobby Rahal, a hall-of-fame IndyCar driver who is interviewed in Jonathan Silvers' report.
    • U.S. Department of Energy (DOE)
      This links to the DOE's "Alternative Fuels Data Center." Among other things, the site offers information about the market for ethanol.
    • *Clicking these external links will take you off the NBR web site on PBS.org. NBR has no affiliation with these sites.

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