The Business of College Football
Read Jeff Yastine's thoughts about the business of college football, and post your comments.
Agent of Change
We've all seen or heard about actors and singers who have "agents." But, have you heard that universities have agents? Well, many schools do hire agents to help them handle their huge logo and... + More
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Winners & Losers
Behind-the-Scenes Photos
College football is much more than a game. It's a revenue generating powerhouse for many universities. In this series, correspondent Jeff Yastine looks at the money matters behind the tackles and touchdowns.
Part 1: Big Time Ball
November 12, 2007
How a big school, Texas Tech, profits from its football program.
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Part 2: Small Time Ball
November 13, 2007
How a small school, Seton Hill, profits from its football program.
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Part 3: The Licensing Game
November 14, 2007
College football has helped universities become major brands.
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Part 4: The Cost Penalty
November 15, 2007
Should college football coaches be paid more than professors?
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