"Last Word"-City Slogans That Stick
Tuesday, March 27, 2007SUSIE GHARIB: And finally tonight, if we asked you to name the American city that uses the slogan "Celebrate and Discover," chances are you wouldn't know it. That's the problem facing tourism officials in Washington DC. They've started a campaign to find a new, catchier slogan for the nation's capital. There are some really successful examples out there, like "what happens here, stays here" which is Las Vegas, of course or "I Love New York." The DC campaign is using focus groups, interviews and online surveys to figure out how best to brand the city to help bring in tourists. And Paul, tourism is a big business in DC, $5 billion worth last year alone.
KANGAS: And my slogan suggestion for DC - come to Washington and visit your money.
GHARIB: You ought to suggest it.
KANGAS: Right around tax time too.
