"Last Word"-Olympic Gold Pays Off For More Than The Athletes
Wednesday, September 03, 2008SUSIE GHARIB: And finally tonight, after the Beijing Olympics, it's no surprise that 14-time gold medal winner is fielding numerous endorsement deals. But now his mother has a deal of her own. Debbie Phelps signed today a year-long deal to be a spokesperson for clothing retailer Chico's (CHS). Phelps will get a salary in the low six figures. She will be dressed by Chico's for her public appearances, and could appear in a Chico's catalog. Which, Paul, isn't a big stretch for her, apparently she has been a fan of the retailer for some time, bought all of the clothes for her trip to Beijing at Chico's. And it's being marketed as the Debbie Phelps Collection.
KANGAS: A true "stroke" of marketing genius. (LAUGHTER)
GHARIB: She deserves a gold medal, right?
KANGAS: Yes, absolutely.





