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AD 2.0 - Part 1

Losing the Captive Audience

In Part 1 of this three part series, NBR New York Bureau Chief Scott Gurvey explains how new media advertising is putting pressure on both traditional methods of advertising and the companies once dependent on those methods.


Visit the "AD 2.0" home page.

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• 05-30-06: Commentary - Internet vs. Mass Media
• 04-17-06: Businesses are Logging onto Hispanic Buying
• 03-02-06: Google is Going for $100B Growth

External Links/Articles*

• Advertising Age (Subscription Required for Some Content)
  Advertising Age is a magazine dedicated to reporting and analyzing the "goings-on in the world of advertising." The magazine's editor, Jonah Bloom, is interviewed in Part 1 of Scott Gurvey's report.
• BBDO Worldwide
  BBDO is an advertising agency that is part of Omnicom Group - "the world's largest marketing services group." The firm's CEO, Andrew Robertson, is interviewed in Part 1 of Scott Gurvey's report.
• International Advertising Association (IAA)
  IAA is an "international, multi-industry forum for the global exchange of knowledge, best practices, professional development, intelligence, experience and ideas."
• Marketing Evolution
  Marketing Evolution is a market research and consulting firm. Its CEO, Rex Briggs, is interviewed in Part 1 of Scott Gurvey's report.
• The McKinsey Quarterly - Article (Membership Required)
  The McKinsey Quarterly is published by the management consulting firm McKinsey & Company. This links to an October 2006 article titled, "The Real Impact of Internet Advertising." This article is premium content, which means only members can view it.
• Saatchi & Saatchi New York
  Saatchi & Saatchi New York is an advertising agency that is "part of Publicis Groupe, the world's fourth largest communications group." The firm's Chief Creative Officer, Tony Granger, is interviewed in Part 1 of Scott Gurvey's report.
• Wharton School of the University of Pennsylvania - Article
  This links to a December 2004 article published in the online business journal Knowledge@Wharton titled, "James Bond's BMW and Other Product Placements: New, Racier Ways to Advertise."

*Clicking these external links will take you off the NBR web site on PBS.org. NBR has no affiliation with these sites.