Learn More

AD 2.0 - Part 2

Using New Channels

In Part 2 of this three part series, NBR New York Bureau Chief Scott Gurvey examines how companies are using new media, including search engines and blogs, to get their messages to consumers.



Visit the "AD 2.0" home page.

Related NBR Stories and Links

• 09-19-06: Yahoo! Sparks a Tech Stock Sell Off
• 08-24-06: Commentary - The Future of TV & The Internet
• 05-30-06: Commentary - Internet vs. Mass Media
• 04-17-06: Businesses are Logging onto Hispanic Buying
• 03-02-06: Google is Going for $100B Growth

External Links/Articles*

• American Advertising Federation (AAF)
  AAF "is the trade association that represents 50,000 professionals in the advertising industry."
• JupiterResearch
  JupiterResearch offers data and analysis "to help companies profit from the impact of the Internet and emerging consumer technologies on their business." JupiterResearch Analyst Emily Riley is interviewed in Part 2 of Scott Gurvey's report.
• MIT Advertising Lab - Blog
  Explore MIT Advertising Lab's Blog, which focuses on the future of advertising technology. Learn about new advertising trends being shaped by cutting edge technology.
• Ogilvy & Mather
  Ogilvy & Mather is an advertising firm focused on building brands. The company's Co-CEO, Carla Hendra, is interviewed in Part 2 of Scott Gurvey's report.
• R/GA
  R/Greenberg Associates (R/GA) is an interactive agency dedicated to building the online presence of firms. R/GA's Chairman, CEO, and Global Chief Creative Officer, Robert Greenberg, is interviewed in Part 2 of Scott Gurvey's report.
• Saatchi & Saatchi New York
  Saatchi & Saatchi New York is an advertising agency that is "part of Publicis Groupe, the world's fourth largest communications group." The firm's CEO, Mary Baglivo, is interviewed in Part 2 of Scott Gurvey's report.
• University of Texas at Austin - Article
  This links to an August 2005 article authored by the University of Texas at Austin's Advertising Department. The article is titled "Click and Sell: Marketers Shift Ad Dollars and Take Advantage of Internet's Ability to Target Potential Customers."
• Wharton School of the University of Pennsylvania - Article
  This links to an August 2003 article published in the online business journal Knowledge@Wharton titled, "Darn Those Pop-Up Ads! They're Maddening, But Do They Work?"

*Clicking these external links will take you off the NBR web site on PBS.org. NBR has no affiliation with these sites.