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America's Changing Demographics - Marketing to New Demographics

Thursday, February 15, 2007

Marketers are one group closely monitoring the coming changes in American demographics. In this report, Correspondent Erika Miller examines the efforts advertisers and businesses are already making to reach two rapidly expanding segments of the nation's population -- Hispanics and senior citizens.

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External Links/Articles*

  • Eons
    Eons is a social networking website for people over 50. It is profiled in Erika Miller's report.
  • Center for Hispanic Marketing Communication
    This center is located at Florida State University. It conducts "relevant research to further the understanding of the Hispanic market."
  • Hispanic Trending
    Hispanic Trending is a "Latino & Hispanic Marketing Blog" written by Juan Guillermo Tornoe, a marketing consultant.
  • "Mature Marketing"
    This article appeared in the Summer 1998 volume of The State of Business, which is published by Georgia State University's College of Business.
  • "Salsa Outselling Kethcup: Marketing to Hispanics is Hot"
    This December 2004 article/interview was published in Knowledge@Wharton, the online journal of the Wharton School of Business at the University of Pennsylvania. .
  • "Seizing the Hispanic Market" (Registration Required)
    This research article was published in The McKinsey Quarterly, which is produced by the management consulting firm McKinsey & Company. Registration is required to access the site.

    • *Clicking these external links will take you off the NBR web site on PBS.org. NBR has no affiliation with these sites.

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