The Olympic Appetite
Monday, August 04, 2008
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Millions of meals. That's what it will take to fuel the athletes and spectators attending the Beijing Olympics. In this report, Shannon Van Sant looks at some of the companies contracted to prepare those meals and the impact their Olympic effort will have on their bottom lines.
Related NBR Stories & Links
- 07-28-08: Beijing Gears Up for the Olympic Advertising Game
- 07-02-08: Politics, Protest, & Promotion May be the Name of the Game at the 2008 Olympics
- 06-20-08: China's Pre-Olympic Anti Pollution Plan
- 03-04-08: McDonald's President Don Thompson, Explains How He Plans to Beef Up Sales
External Links/Articles*
- Aramark
Aramark, a food service firm headquartered in Philadelphia, is one of the official food service providers of the Beijing Olympics. The company's executive director of Olympic catering Services, Catherine Toolan, is interviewed in Shannon Van Sant's report. This links to the "Olympic Heritage" section of the Aramark website. - China.org
China.org, the official China Internet Information Center, is published by the State Council Information Office and the China International Publishing Group. This links to a report titled, "Medical Services for Beijing Olympic Games are Ready." The report includes a discussion of the food safety monitoring system China has put in place for the Olympics. - McDonald's (PDF Document)
McDonald's is one of the official food service providers of the Beijing Olympics. This links to a July 2, 2008 press release issued by McDonald's titled, "McDonald's 'Bringing People Together Like Never Before' for Beijing 2008 Olympic Games." It includes a discussion of the 1,400 employees who will serve food at the Olympics.
*Clicking these external links will take you off the NBR web site on PBS.org. NBR has no affiliation with these sites.
