The Business of College Football - Part 3

The Licensing Game

In the third part of this series about the money matters behind college football programs, NBR correspondent Jeff Yastine reports on the impact branding and licensing have on schools.




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External Links/Articles*

• Bowl Championship Series (BCS)
  The BCS is the culmination of each college football season. It ends with the National Championship Game, which pits the two college football teams that rank highest in the BCS pool against each other.
• The Collegiate Licensing Company
  The Collegiate Licensing Company is a "trademark licensing and marketing company, assisting collegiate institutions in protecting, managing and developing their brands." The company's senior vice president, Derek Eiler, is interviewed in part three of Jeff Yastine's series.
• The Economics of College Sports
  The Economics of College Sports (Greenwood Publishing Group, 2004) is a book edited by John Fizel and Rodney Fort. This links to a preview of the book hosted by Google Book Search.
• The Famuan
  The Famuan is a newspaper covering Florida A&M University. This links to a 2004 article published in the newspaper titled, "Apparel Licensing Becomes Revenue Issue."
• National Collegiate Athletic Association (NCAA)
  The NCAA promotes, governs, and adminsters college sports for all of its member colleges, universities, and conferences. This links to Frequently Asked Questions about the NCAA's licensing program.
• U.S. Department of Education
  This links to "Equity in Athletics" data provided by the U.S. Department of Education's Office of Postsecondary Education. It offers a tool you can use to get data about the money earned and money spent on athletic programs at any public institutions. Simply enter the university you are interested in in the last search field on the screen.

*Clicking these external links will take you off the NBR web site on PBS.org. NBR has no affiliation with these sites.