Copy Protection - Part 3

Wednesday, November 21, 2007

Trademark It

In the final part of this series about protecting intellectual property in the digital age, Chicago bureau chief Diane Eastabrook reports on the trademark protection process and how companies navigate it.



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External Links/Articles*

• Caterpillar
  Caterpillar is a manufacturer of construction and mining equipment and engines. The company's manager of global brand integration, Edward Smith, is interviewed in Diane Eastabrook's report. This links to the "About Cat" section of the company's website.
• DePaul University
  This links to the Center for Intellectual Property Law & Information Technology at DePaul University. Roberta Kwall, one of the center's law professors, is interviewed in Diane Eastabrook's report.
• Fenwick & West (PDF Document)
  Fenwick & West is a legal firm serving technology and life scienes clients. This links to a article written by Sally Abel, chair of the Trademark Group at Fenwick & West. The article is titled, "Congressional Balancing Act: The Trademark Dilution Revision Act of 2006." The article was originally published in Trademark World.
• International Trademark Association (INTA)
  INTA is a not-for-profit membership association representing trademark owners. The association's executive director, Alan Drewsen, is interviewed in Diane Eastabrook's report.
• Ladas & Parry
  Ladas & Parry is a firm specializing in intellectual property law. This links to information about Marc Trachtenberg, a Ladas & Parry associate, who is interviewed in Diane Eastabrook's report.
• Search Engine Watch
  Search Engine Watch "provides tips and information about searching the web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines." This links to an October 17, 2007 article published by Search Engine Watch titled, "Trademark Law - What Search Marketers Should Know."
• The Trademark Blog
  The Trademark Blog is published by Martin Schwimmer, an attorney at Moses and Singer.
• U.S. Patent and Trademark Office
  The Patent and Trademark Office is an agency of the U.S. Department of Commerce. The agency's mission is "to promote the progress of science and the useful arts by securing for limited times to investors the exclusive right to their respective discoveries."

*Clicking these external links will take you off the NBR web site on PBS.org. NBR has no affiliation with these sites.