The Future of Television - Part 2

Producer-Consumers

In the second part of this series about the impact technology and competition are having on America's favorite medium, NBR New York bureau chief Scott Gurvey examines how the Internet has altered television's distribution chain.



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External Links/Articles*

• ClickZ
  ClickZ is a network of "interactive marketing news, information, commentary, advice, opinion, research, and reference." This links to a ClickZ article authored by Pete Blackshaw of Nielsen BuzzMetrics. The article is titled, "TV is Dead. Long Live TV!" It argues that consumer-generated media is leading to a rebirth of television.
• Microsoft
  Microsoft's vice president of TV, Enrique Rodriguez, is interviewed in Scott Gurvey's report. This links to information about the products Microsoft makes for television.
• Nielsen BuzzMetrics
  Nielsen BuzzMetrics is the division of The Nielsen Company that is focused on measuring consumer-generated media. This links to an overview of consumer-generated media (CGM). The overview includes a look at why CGM is important
• Organisation for Economic Co-operation and Development (OECD) (PDF Document)
  The Organization for Economic Co-Operation and Developement (OECD) is "an international organisation helping governments tackle the economic, social and governance challenges of a globalised economy." This links to an April 2007 OECD report titled, "Participative Web: User-Created Content." The study looks at the rise of user-created content, its social and cultural impact, and its value chains and business models.
• Political Lunch
  Political Lunch is a TV program distributed on the Internet. The program and its creators are profiled in Scott Gurvey's report.
• YouTube
  YouTube is a website that allows users to upload, watch, and share their videos. As Scott Gurvey explains in his report, Google recently purchased YouTube. This links to the "About" section of the YouTube website.

*Clicking these external links will take you off the NBR web site on PBS.org. NBR has no affiliation with these sites.