The Future of Television - Part 3

Broadcaster Strategy

In the third part of this series about the impact technology and competition are having on America's favorite medium, NBR New York bureau chief Scott Gurvey examines how the opportunity and competition associated with the Internet has traditional broadcasters rethinking their strategies.



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External Links/Articles*

• Alliance of Motion Picture and Television Producers (AMPTP)
  The AMPTP is "the trade association responsible for negotiating virtually all the industry-wide guild and union contracts." Currently, the association is locked in a contract negotiation battle with the Writers Guild of America (WGA). Many of the contract issues focus on new media revenue streams. This links to a page of the proposals and statements the AMPTP has made related to the contract negotiation and the WGA's strike.
• Apple
  This links to information the Apple website presents about the TV show offerings in the company's iTunes store.
• Broadcasting & Cable
  This links to a December 2007 article in Broadcasting & Cable magazine titled, "The Digital Deluge: As NATPE Approaches, Syndicators Intensify Efforts to Produce Broadband Offshoots of Shows." The article touches on some of the new strategies traditional broadcasters are developing to take advantage of the Internet.
• Hulu
  Hulu is a website that streams what it calls "premium programming" -- television shows, feature films, and clips from established producers. Hulu was created by NBC and Fox and features their content.
• NBC
  Scott Gurvey interviews Alan Wurtzel, president of research and media development at NBC Universal in his report. NBC Universal's television network -- NBC -- now allows viewers to watch many of its shows online via its own website.
• New York University (NYU)
  This links to the bio of Al Lieberman, an associate professor in the Leonard Stern School of Business at NYU. Lieberman is interviewed in Scott Gurvey's report.
• Television Disrupted
  Television Disrupted is the website for Shelley Palmer's book of the same name. Palmer, who is managing director of Advanced Media Ventures and president of the National Academy of Television Arts & Sciences New York, is interviewed in Scott Gurvey's report.
• Writers Guild of America, West (WGA)
  The WGA is a labor union representing the writers of television shows, movies, news programs, documentaries, animation, CD-ROMs, and content for new media technologies. The union is currently on strike, battling the Alliance of Motion Picture and Television Producers over a number of contract issues. One of the issues is the division of revenues from alternate distribution platforms. This links to a November 2, 2007 press release from the WGA titled, "Writers Guild of America Voters to Call for Strike, Effective Monday, November 5."

*Clicking these external links will take you off the NBR web site on PBS.org. NBR has no affiliation with these sites.