Shop Talk - HSN
Tuesday, October 13, 2009
In the new NBR feature Shop Talk, Erika Miller checks out the world of retailing. If you can shop it, Erika will cover it. First up, she focuses her lens on HSN. Like most retailers, the shopping channel is dedicated to making its business plan work in this weak economy. Watch Erika's report and learn more about HSN below.
Checkout HSN
In her report, Erika Miller highlights some key points about the firm she's profiling -- HSN in this case. Review those points here.
| CHECKOUT HSN Erika's Keys to the Company |
- Unique Merchandise |
- Style and Value |
- Lifestyle Network |
- QVC Challenge |
- Economic Challenge |
Get in on the Shop Talk!
Post a comment on Erika Miller's blog: Shop Talking HSN.
Related NBR Stories & Links
- 09-03-09: Retailers End Summer On A Rough Note
- 07-23-09: The New Back-to-School Shopping Rules
- 05-19-09: Madison Avenue Takes a Hard Hit from the Recession
- 02-12-09: Retail Sales Give Rise To New Economic Optimism
External Links/Articles*
- HSN, Inc.
This links to the "Company Info" section of the HSN website. Click on "Investor Relations" to explore the company's financial statements. - QVC
QVC is HSN's larger competitor. This links to the "About Us" section of the QVC website. - Scoop NYC
Scoop NYC is the bricks and mortar retailer operated by Stefani Greenfield, who is interviewed in Erika Miller's report. Greenfield also sells her "Curations" line on HSN. - Shopping Channel Strategies Blog
This blog follows shopping channels like QVC, HSN, and ShopNBC. It is published by Western Creative, an advertising agency with experience in the shopping channel business.
*Clicking these external links will take you off the NBR web site on PBS.org. NBR has no affiliation with these sites.
