April 2, 2009
Intel Joins The NewsHour
as Corporate Sponsor
Partnership includes broadcast and online support and funding
of reporting on innovation and the economy
Arlington, VA - The NewsHour with Jim Lehrer announced today
that Intel, the world leader in silicon innovation and the
leading global manufacturer of microprocessors, has become
a corporate sponsor of the NewsHour broadcast on PBS and the
Online NewsHour. Intel's
support began on April 1, 2009 and will continue through December
2009. Intel joins Chevron as a major corporate sponsor of
the NewsHour. Additional funding for the NewsHour is provided
by the Corporation for Public Broadcasting, public television
viewers, and a large roster of foundations, including, among
others, the Atlantic Philanthropies, the Bill & Melinda
Gates Foundation, the William and Flora Hewlett Foundation,
the National Science Foundation and the Alfred P. Sloan Foundation.
Beyond providing general programming support, Intel will
fund a series of mini-documentaries examining the role of
innovation in the economy. These segments will air throughout
2009 on the broadcast and online platforms of the NewsHour.
The NewsHour's award-winning education, science & technology,
and business, economic & finance reporting units will
produce these reports without any editorial involvement
from Intel.
Additionally, the NewsHour will partner with Intel and
the Aspen Institute to create a series of salon dinners
in Washington, DC focused on the Innovation Economy. These
events, whose guests will include local and national opinion
leaders, will culminate with a major summit in October 2009.
At the summit, a select group of government, public policy
and business leaders will gather to discuss the key ingredients
needed to nurture and encourage the innovation necessary
to power economic leadership. The NewsHour will provide
guidance on topics and guests, and NewsHour senior correspondents
will lead and moderate conversations.
"We are delighted to partner with the NewsHour,"
said Paul Bergevin, Vice President, Global Communications,
for Intel. "The NewsHour is known for its intelligence
and credibility and, due to the unique nature of its content,
the NewsHour attracts an audience that aligns well with
thought leaders. There are many similarities to the way
the NewsHour does its reporting and the way Intel approaches
its business and we see a wonderful fit with our Innovation
Economy initiative."
"Intel's support is a terrific endorsement of The
NewsHour," added Linda Winslow, executive producer
of The NewsHour. "We are devoting many resources toward
our coverage of the economy and we are working to successfully
extend the NewsHour onto new platforms. Intel's support
will help us grow in new ways on-air, online and outside
the studio, and partnering with Intel will also provide
well-needed funds in these challenging times."
Walter Isaacson, president and CEO of the Aspen Institute
in Washington, DC, commented on the partnership that "the
Aspen Institute is thrilled to be working with Intel and
the News Hour, the best partners possible for envisioning
the Innovation Economy."
The NewsHour with Jim Lehrer is seen five nights a week
on more than 315 PBS stations across the country (check
local listings) and is also available online, via public
radio in select markets and via podcast. The program is
produced by MacNeil/Lehrer Productions, in association with
WETA, Washington, DC and Thirteen/WNET in New York. Corporate
funding for the NewsHour is provided by Chevron and Grant
Thornton, with additional major funding from the Corporation
for Public Broadcasting and public television viewers.
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Contact: Anne Bell 703.998.2175, Rob Flynn 703.998.2174. |
