GWEN IFILL: Finally tonight, a different take on some very big questions surrounding privacy focused on private companies and the technology you buy.
Jeffrey Brown has our conversation, starting with some background.
JEFFREY BROWN: Computers, smartphones, accessories, tech products are more and more pervasive in our lives and more and more raising concerns about the ability of companies to gather, store and track personal information.
MAN: Introducing Xbox One.
(CHEERING AND APPLAUSE)
JEFFREY BROWN: That Kinect camera on the new Xbox One gaming system? It’s always on, though Microsoft insists personal data is not transmitted in any form without permission.
Automaker Ford caused a stir at the Consumer Electronics Show in Las Vegas this month. A top marketing executive was discussing new tracking technology, when he said this:
JIM FARLEY, Ford Motor Company: By the way, we know everyone who breaks the law, we know exactly when you do it, because we have a GPS sensor in your car, we know where you are, and we know how fast you’re driving. But, seriously, the — we don’t supply that data to other people either.
JEFFREY BROWN: Later, Ford insisted it doesn’t track or transmit data from vehicles without a customer’s consent.
The company says that means it will not share the data with its new owner, Google.