THE BIG ENCHILADA
Stuart Stevens, one of the architects of then-candidate George W. Bush's election-season image, discusses his efforts to shape Mr. Bush's media presence. (8/20/01)

The following segments illustrate the public response to Stevens and other media analysts' efforts during one of Candidate Bush's most important public appearances.

LOOKING AT A LIFE
Terence Smith examines the biographical films candidates shown at nominating conventions. Are they information or advertising? (8/3/00)

GEORGE W. BUSH
STREAMING VIDEO: The GOP-produced biographical film on the Republican presidential nominee.

EXTENDED INTERVIEWS:
Excerpts from NewsHour interviews with experts on biographical filmmaking.

PHIL DUSENBERRY
The chairman of BBDO Advertising and creator of the 1984 Ronald Reagan biography film, discusses the medium's evolution.

CHARLES GUGGENHEIM
The creator of a tribute to Robert F. Kennedy shown at the 1968 Democratic convention, discusses his work and the state of candidate bio films.

STUART STEVENS
The media consultant for this year's GOP convention bio film, discusses the packaging of George W. Bush.

WILLIAM POWERS
The National Journal media critic discusses the aims and effects of candidate biography films.

MEDIA WATCH
Full NewsHour coverage of media issues.