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March 19, 2013

Republican Party Rethinks GOP Brand

Watch GOP Take Stock of Losses, Map Strategy to Retake White House on PBS. See more from PBS NewsHour.

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Teachers: this video includes a 3-minute story followed by a discussion.

Four months after the GOP lost the presidential election, Republican leaders are debating what needs to be done to take back the White House in 2016. Republican National Committee Chairman Reince Priebus unveiled a 98-page report called the Growth and Opportunity Project (GOP, like the party’s name) this week that detailed shortcomings of the party and proposed solutions for the future.

“As it makes clear, there’s no one reason we lost. Our message was weak. Our ground game was insufficient. We weren’t inclusive. We were behind in both data and digital. And our primary and debate process needed improvement. So there’s no one solution. There’s a long list of them,” said Priebus.

The report’s recommendations include spending $10 million dollars toward new minority outreach efforts and even more on technology and building an improved voter database, embracing comprehensive immigration reforms and restructuring the party’s presidential nominating process to reduce the number of primary debates and settle on a candidate earlier in the year.

This comes after last week’s CPAC, the Conservative Political Action Conference, where party stars like Sen. Marco Rubio urged fellow Republicans to apply their “time-tested principles to the challenges of today.”


“We must move beyond the divisive and extraneous issues that currently define the public debate. Never again, never again can the Republican Party simply write off entire segments of our society because we assume our principles have limited appeal. They have broad appeal,” – Former Gov. Jeb Bush, R – Fla.

Warm up questions

1. What is the GOP and what does it stand for?

2. Why do you think Republicans lost the 2012 presidential election?

3. What is the difference between “conservative” and “liberal”?

Discussion questions

1. Do you think the report’s criticisms of Republican failures are fair or accurate? Why or why not?

2. Do you think this report will make a difference for Republicans going into the 2014 midterm elections and the 2016 presidential election?

3. If it was your responsibility to help the Republicans win the White House in 2016, what would you advise them to do?

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