Daily VideoJune 29, 2010
Dunking Dollars in Cleveland
Cleveland, Ohio, was once a major port city on Lake Erie. Steel mills, car plants and countless manufacturers once clogged the mouth of the Cuyahoga River with their goods, but these days the city is in a semi-depressed economic state.
This week, Cleveland sports fans find themselves a bit down, too, with a highly-prized and likely export they actually don’t want to see leave. Ohio native and NBA superstar LeBron James’ $16 million contract with the Cleveland Cavaliers is up, freeing him to sign with any other team in the league. Will he be tempted by the brighter lights of a bigger city?
If James leaves, it may mean a loss of pride for Cleveland and a significant economic loss of about $140 million in revenue.
As part of his ongoing Making Sen$e series on economic news, Paul Solman explores the massive economic and psychological impact James has on the city.
“We have fans who come here and make the sojourn to Cleveland from all over the world. We are one of the most heavily televised teams in our league, both nationally, as well as internationally. And even in China this past year, we were on 34 times in China.” Len Komoroski, president, Cleveland Cavaliers
“LeBron definitely brings a different crowd down here, a good crowd.” Doug Petkovic, co-owner, Lola
Warm Up Questions
1. Who is LeBron James? Where is he from?
2. Who pays professional athletes? Who benefits?
1. Try and predict if LeBron James will leave the Cavaliers? What are the pros and cons of staying in Cleveland?
2. If you were James what would you do? Why?
3. Why do you think athletes wield so much power in our society? Do you think that it is a good thing? Why or why not?
4. Think about your local sports teams, how do they affect your local economy?
Tooltip of related stories
Tooltip of more video block
Submit Your Student Voice
Scotland voted against splitting from the United Kingdom in a historic referendum that could have granted the country independence. Continue reading
Scientists are developing a new breed of rice that could help improve public health in the Philippines, but some say it will harm the environment. Continue reading
President Obama announced the U.S. will scale its efforts to combat the Ebola virus in West Africa, which has spread exponentially throughout the region in recent months. Continue reading
“I’m hopeful that the dreams which I have now to see every child going to school, to see equal rights for women, I think, soon…I will see those dreams becoming a reality.” Continue reading
In Oakland, California, school officials are revamping the school lunch menu to bring in food from local farms. Continue reading