Daily VideoMarch 2, 2012
It’s Easy to Go Green!
It’s become increasingly popular for companies to tell consumers that they are environmentally conscious while in fact they might not be up to par with national standards. The non-profit B-Lab has created a series of checklists examining not only a company’s commitment to their employees, environmentally-friendly practices but also their dedication to the local community.
The NewsHour’s Paul Solman reports on seven states that have passed legislation officially recognizing companies with a conscience. Called benefit corporations, or B Corps, the firms strive to make a positive impact on society while also turning a profit.While major companies are focused on going green and making profits, it’s easy for every day consumers to also be environmentally responsible. “Green means it’s a smarter building,” says Ken Wilson, head of the Washington, D.C.-based architecture firm Envision Design. “Green usually means energy efficient, but it also has other aspects to it that are important like natural light, non-toxic materials, and controllability of your environment.”
To measure “greenness” in an office, factory or home, there’s the LEED system: Leadership in Energy and Environmental Design. The U.S. Green Building Council awards points for water reduction, energy efficiency and the like. The more points, the higher the certification level, ranging from lowest to highest: Certified, Silver, Gold and Platinum.
“You don’t have to be certified in order to be green,” says Wilson. “But LEED is a third party certification saying you did what you said you did.”
“What B Corps are doing is they’re saying, we’re going to redefine what it means to be successful in business. We’re perfectly happy to make money. We recognize that that’s important, but we’re not here to make money. We’re here to make a difference. And the money that we make helps fuel the difference we can make.” Jay Coen Bilbert, B Lab, co-founder
“We’ve crossed a milestone where in the U.S. market there are more than 10,000 LEED certified buildings. Recently the U.S. General Services Administration studied about 29 LEED certified buildings and determined that, compared to non-LEED certified buildings, they’re saving about 25 percent in energy, 17 percent in water use and have about a 30 percent lower carbon footprint.” Ken Wilson, Envision Design
Warm Up Questions
1.Why is it important to recycle? 2.Name three every items you can recycle?3.What do you think companies and schools could do to increase their recycling programs?
1.Do you think it is important for businesses to be environmentally responsible? Why or why not?2.Are non-profit organizations such as B Corps necessary to encourage companies to be more environmentally responsible? Why or why not? 3.What is the LEED system and why is it important?
Tooltip of related stories
Tooltip of more video block
Submit Your Student Voice
An attack on a major international airport in Istanbul, Turkey on Tuesday night left more than 40 dead and upwards of 200 injured. Continue readingArts & CultureEconomicsHealthScienceU.S.UncategorizedWorld
The United Kingdom voted to leave the European Union on Thursday, shocking the rest of the world and leading to the resignation of British Prime Minister David Cameron.Arts & CultureEconomicsHealthScienceU.S.UncategorizedWorld
A sit-in led by Democratic members of the House of Representatives began on the House floor Wednesday as they called for Republican colleagues to allow a vote on gun control legislation. Continue readingArts & CultureEconomicsHealthScienceU.S.UncategorizedWorld
Democrats once again attempted to push forward gun control legislation this week following last week’s massacre at an Orlando nightclub.Arts & CultureEconomicsHealthScienceU.S.UncategorizedWorld
The man accused of murdering a British member of parliament last Thursday made his first court appearance in London on Saturday. Authorities believe Thomas Mair shot and stabbed Jo Cox to death on a street in broad daylight, because of her position to keep the U.K. in the European Union. Continue readingArts & CultureEconomicsHealthScienceU.S.UncategorizedWorld