Daily VideoOctober 30, 2012
Modern Political Campaigns Mean Personalization
It is almost impossible to turn on your television or computer these days without being buried under a pile of political campaign advertisements, whether they are for the presidential election or local races. If you live in a swing state, the ad barrage is even worse.
However, the campaigns are not sending you these ads at random. They are using data about your shopping habits, political affiliation, interests, gender and many other factors to specifically target those who they think can be swayed or motivated through political advertising.
One company that is in the business of personal data collection is Aristotle, a non-partisan company based in Washington, D.C. that feeds voter information to both the Romney and Obama campaigns. They have supplied information to every U.S. president since Reagan.
However, while targeting voters is nothing new in presidential campaigns, new digital technology means that campaigns can now target voters with pinpoint accuracy. Aristotle can screen potential voters for dozens of characteristics; everything from whether a person has children under the age of 18, to whether or not they like NASCAR. These traits may not have a direct relationship with how a person will vote, but they may be strongly correlated to particular voter blocs.
Aristotle can then plot this data on maps, telling campaigns which doors they need to knock on, which phones they need to call, and on whose computers to place specific ads.
Warm Up Questions
1. Have you seen any political ads this election season? Where did you see them, and what did they say?
2. Why do politicians buy advertising space?
1. Do you think it is ok for companies to collect data like this on American voters? Why or why not?
2. How do you think companies like Aristotle know so much about us?
3. Do you think people change their minds based on political ads? Why or why not?
Tooltip of related stories
Tooltip of more video block
Submit Your Student Voice
The third party candidate Dr. Jill Stein of the Green Party says she remains the only candidate in the presidential race who is not corrupted by lobbyists’ money, corporate money or super PACs. Continue readingArts & CultureEconomicsHealthScienceU.S.UncategorizedWorld
The large disparity in campaign spending between presidential nominees Hillary Clinton and Donald Trump highlights the differences between the candidates’ campaign strategies.Arts & CultureEconomicsHealthScienceU.S.UncategorizedWorld
The first-ever Refugee Olympic Team competed in Rio de Janeiro during the 2016 Summer Olympic Games. Continue readingArts & CultureEconomicsHealthScienceU.S.UncategorizedWorld
July was recorded as the planet’s hottest month since records began more than 100 years ago, prompting some to question the influence of climate change will have on weather. Continue readingArts & CultureEconomicsHealthScienceU.S.UncategorizedWorld
With just over 80 days left until Election Day, the candidates continue to trade criticism and suggest the other is unqualified for the presidency. Continue readingArts & CultureEconomicsHealthScienceU.S.UncategorizedWorld