Daily VideoJanuary 30, 2014
With smart gadgets everywhere, tech companies face new privacy questions
With smart gadgets becoming a ubiquitous part of everyday life – embedded in cars, watches, glasses refrigerators and even thermostats – many fear the ways that private companies could misuse private customer data.
At the Consumer Electronics Show in Las Vegas this month, Jim Farley, a marketing executive at Ford Motor Company caused a stir when he said, “By the way, we know everyone who breaks the law, we know exactly when you do it, because we have a GPS sensor in your car, we know where you are, and we know how fast you’re driving. But, seriously, the — we don’t supply that data to other people either.”
Ford later went on to insist that it doesn’t track or transmit data from vehicles without a customer’s consent.
Google and Microsoft have also recently faced accusations that their products could violate users’ privacy. Google recently bought the smart thermostat and appliance company Nest Labs, which collects data from the home and connects to phones.
The company says that means it will not share the data with its new owner, Google.
Warm up questions
- What are some electronics you use that collect data on your location and what you’re doing?
- Should some types of data be private? Which kinds?
- Do you ever think about how your personal data might be used by companies? Why or why not?
Jim Farley, a marketing executive at Ford Motor Company caused a stir when he said, “By the way, we know everyone who breaks the law, we know exactly when you do it, because we have a GPS sensor in your car, we know where you are, and we know how fast you’re driving. But, seriously, the — we don’t supply that data to other people either.”
- What questions do you have after reading that quote?
- How can you be sure that technnology companies aren’t using your private data?
- Why do you think that Google bought Nest Labs? What direction might they want to take their corporate mission through this technology?
Tooltip of related stories
Tooltip of more video block
Submit Your Student Voice
The Food and Drug Administration (FDA) has ordered the elimination of all trans fats from the food supply within the next three years, a long-awaited move that is expected to save thousands of lives per year. Continue reading
The reforms were spurred in part by the death of Kalief Browder, a former Rikers inmate who was accused of stealing a backpack at age 16. Continue reading
The racially-motivated shooting of nine people at a historically black church in Charleston, SC, has spurred discussion and debate about the state of racism in America. Continue reading
Facing low graduation rates, Rainier Beach High School took an ambitious approach to turn things around. Continue reading
Dzhokhar Tsarnaev unexpectedly addressed the courtroom at the formal sentencing to acknowledge his role in the 2013 Boston marathon bombing for the first time. Continue reading