Lesson PlansBack to lesson plans archive June 15, 2016
Presidential Campaign Advertisements 2016 Lesson Plan
Campaign advertisements on television and online can play an important role in presidential elections because they allow candidates to directly address the electorate with their messages. In this lesson plan, students will discuss what makes advertisements effective and examine ads produced by the 2016 presidential campaigns.
Social studies, history, government
1-2 50 minute classes
- As a warm-up, watch this PBS NewsHour “Brief but Spectacular” video featuring Fred Davis, a leading political consultant. What techniques does Davis use to make sure that advertisements are memorable and compelling? Why is this so important?
- According to Davis, “Over the course of the day, you’ll see 500 ads…How many of those do you remember? Probably [zero.]” How many advertisements do you think you see in a typical day? How many do you remember? What makes an advertisement memorable for you?
2. Watch a television ad (embedded below) for each of the candidates below. Compare and contrast the techniques that each advertisement used such as images, music and narration. How would you describe the tone of each ad and how did it influence the ad’s effectiveness? Which advertisement do you think was most convincing and why? What, if anything, did you learn about each candidate’s platform from the ads? Discuss as a class.
- Go to Living Room Candidate and choose one historical presidential election. Living Room Candidate features dozens of television campaign advertisements dating back to 1952. Watch the advertisements for each candidate. Compare and contrast the historical advertisements with advertisements today. How are they similar and different in terms of tone, message and informational content? What historical events could account for these differences? Explain.
- Use this NewsHour Extra lesson plan to create your own campaign ad.
Amanda Wilcox is a graduating senior at T.C. Williams High School. She will be attending Wake Forest University in the fall.
Tooltip of standarts
Relevant National Standards:
Engage effectively in a range of collaborative discussions (one-on-one, in groups, and teacher-led) with diverse partners on grade 7 topics, texts, and issues, building on others’ ideas and expressing their own clearly.
Engage effectively in a range of collaborative discussions (one-on-one, in groups, and teacher-led) with diverse partners on grade 8 topics, texts, and issues, building on others’ ideas and expressing their own clearly.
Initiate and participate effectively in a range of collaborative discussions (one-on-one, in groups, and teacher-led) with diverse partners on grades 9-10 topics, texts, and issues, building on others’ ideas and expressing their own clearly and persuasively.
Initiate and participate effectively in a range of collaborative discussions (one-on-one, in groups, and teacher-led) with diverse partners on grades 11-12 topics, texts, and issues, building on others’ ideas and expressing their own clearly and persuasively.
Tooltip of related stories
More Lesson Plans
Tooltip of more video block
Tooltip of RSS content 3
Monitoring the midterms: Alexandria Ocasio-Cortez and other primary result indicators
Interested in clear, unbiased news coverage for your students on the 2018 midterm elections? Check out NewsHour Extra’s resources on what the primaries could mean for the Democratic Party, especially 28-year-old Alexandria Ocasio-Cortez’s victory in New York. June’s primaries also went well for President Trump’s candidates. Continue reading2018 midterm elections2018 midterms2018 primariesalexandria ocasio-cortezdemocratic primaryGovernment & Civicshealth careJoseph CrowleyMedia Literacymedicare for allmidterm electionsmidtermsmidterms 2018Politicsprogressiverepublican primaryShields and BrooksSocial IssuesSocial Studiessocialism
Trump’s Supreme Court pick is a lesson in the three branches of government
On Monday, President Donald Trump nominated Judge Brett Kavanaugh to become the next justice of the U.S. Supreme Court. Continue readingBrett KavanaughDonald TrumpElection 2018Federalist SocietyGovernment & Civicsindictmentjudicial branchJustice Anthony Kennedylesson planMedia Literacymidterm electionsmidtermsmidterms 2018mueller investigationPoliticspro-choicepro-lifeRobert MuellerRoe v. WadeSCOTUSSenate Judiciary Committeesitting presidentSocial StudiesSupreme Courtsupreme court nomineeU.S. Supreme Court
New challenges in aftermath of family separation
Democratic attorneys general in 17 states and the District of Columbia filed a lawsuit against the Trump administration, arguing that its family separation policy violated the due process and equal protection clauses of the Fifth Amendment. Continue readingfamily separationfederalismGovernment & Civicshealth and human servicesHHShomeland securityimmigrantsimmigrationlesson planMedia LiteracyPresident Donald TrumprefugeeSocial IssuesSocial Studies
Yemen study guide: How to explain images of war to your students
More than 9,000 people have died in Yemen’s civil war since 2015, according to the UN, and 22 million people require humanitarian assistance every day. Continue readingCivil WarfamineGeographyGovernment & Civicshouthiinternational relationsIslamJane FergusonMedia Literacyproxy warsSaudi ArabiaShia MuslimsSocial StudiesSunni MuslimsUnited NationsWorldYemenYemeni civil war
Study guide: Supreme Court ruling on the travel ban
In a 5-4 decision last week, the U.S. Supreme Court rejected challenges to President Donald Trump’s third travel ban — aimed at mostly Muslim countries. Continue readingCivicsdemocracyDonald TrumpGovernment & CivicsimmigrationJapanese internment campKorematsu v. United Stateslesson planMuslim banMuslimsPoliticstravel banU.S. Supreme Court