Reading Comprehension Questions:

1. What are some examples of charity marketing?

2. What is the significance of the Live Strong bracelets?

3. What does Paco Underhill say about merchants using charities to lure in shoppers?

4. What does the head of ABC Carpet say about charitable gifts?

Discussion Activity (more research might be needed):

1. Do you think buying a charitable gift at a store is the same as giving money directly to a charity? Why or why not?

2. Do you think selling charitable gifts is a good marketing strategy? Are you more likely to go to a store that also offers the opportunity to spend money on gifts that do good?

3. If you owned a clothing or electronics store, would you offer charitable gifts? What kind?

4. How would you feel if you got a certificate for an eye operation for a child in Asia or Africa instead of a new bike or an X-Box?

Write a 300-500 word essay on any of these topics providing clear examples. Send your completed editorial to NewsHour Extra [extra@newshour.org]. Exceptional essays might be published on our Web site.