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| POLITICAL ADVERTISING | |
 October 2004 
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| Since the end of the Democratic and Republican national conventions, both the Kerry and Bush campaigns have launched ads aimed at reaching voters in swing states and the remaining undecided voters. How does each campaign know what ad message will appeal to certain voters -- and whether or not these ads succeed in reaching the targeted groups? An expert answers your questions about campaign advertising. |
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Both campaigns have bought airtime in designated markets to broadcast advertisements featuring finely tuned messages intended to target certain groups.
Kathleen Hall Jamieson, director of the Annenberg Public Policy Center at the University of Pennsylvania, answers your questions about political advertising and the candidates' media strategies. Ken Goldstein, associate professor of political science and director of the Advertising Project at the University of Wisconsin, initially agreed to participate in the forum but did not respond by the deadline. | |
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With
Election Day drawing near, the Bush and Kerry campaigns are boosting ad spending
and honing their media strategies to appeal to more American voters. 
What
is the overall theme in each of the candidates' media campaign? How
does each campaign know whether an ad will successfully reach a certain
demographic?
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