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H.I.J.O.S.,
The
Tavis Smiley Youth Advisory Council, S.T.A.R.,
Rock
the Vote, the South
Asian American Voting Youth, NAACP
Youth Councils, the Student
Federation of India, World
Federation of Democratic Youth, Kenya's
National Youth Council, Youth
Employment Summit. These are just a few examples of
the stereotyped "apolitical, ignorant, young people"
that are involved and in tune around the globe. Are they
lazy?
Maybe the reason why our generation falls victim to this
myopic stereotype as "apathetic" is because there
are no current technologies that accurately measure how,
when and where we receive information as you suggested.
Nielsen
Media Research, a company devoted toward providing such
information, recently has had to undergo a significant metamorphosis
due to the advent of TiVos, iPods, mobile phones, PSPs,
flash video, WiFi and broadband Internet. They are currently
working on software plugins and other forms to monitor,
but as of yet have not identified a solid nor definite way
of tackling the gargantuan task of multi-media data accumulation.
With this fact in mind, it's important to defend my fellow
members of Generation Next. The summations of lack of interest
and laziness made by the media are not based upon fact,
but on generational generalizations.
I don't believe that our generation is following down the
same path of those who came before us. We were born into
a world that's more technologically advanced, with longer
days, and a lot more capricious. We've had more changes
in the 25 years our generation has been credited with, than
my grandparents in their entire lifetime.
Words don't mean what they used to. My grandparents would
define politically active by how many sit-ins you sat in,
how many times you were arrested, or how loud you could
shout.
Today we still employ those blatant, attention grabbing
tactics, but in addition more subtle forms or protest. How
many people do you know wear "Livestrong" or "Support
Our Troops" wrist bands, have Bush-mocking T-shirts,
or Gore-bashing screen savers?
With the 36 percent of youth who have signed an online
petition, 918,000 political youth bloggers, 68 percent of
college students who follow the news closely, 79 percent
of college students who get their news from national TV
networks according to the
Institute of Politics at Harvard's Kennedy School of
Government, I think anyone can hardly call us apolitical.
Even the network's claims about the lack of viewership
amongst members of our generation go unfounded in light
of this research. Their panic reaction toward new technologies'
potential of stripping consumers away from supporting their
pocketbooks has caused them to poorly pollute their newscasts
and programming schedules with the likes of Paris Hilton
and mind-dulling shows in a misguided attempt to draw us
back. In the words of my home-girl Sophia, "Please
do not insult my intelligence!"
The media are so quick to call us apathetic, but are they
doing anything about the third of high school seniors who
lack a basic understanding of how the U.S. government works?
Are they even the least bit concerned about the NAEP
Civics Assessment or is it more important to criticize
rather than to help?
When's the last time you saw a Government 101 in the newspaper
or on network TV? When's the last time you heard a political
issue fully explained without propaganda or bias? That's
what I thought -- never.
My advice to the media that may help rectify the current
rift between them and us; before you point at the "apparent"
ignorance of Generation Next, write articles about our generation's
lack of interest, mock our "lingo", or broadcast
our laziness, consider teaching us something first!
Just like the numbers of enthusiastic youth voters slumped
after the fiasco that was the 2004 presidential election,
similar to the percentage of youth who trust the president
to make good decisions (11
percent), so will the number of politically engaged,
news following youth mimic if the traditional media industry
doesn't step up its game.
~Natalia
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