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Natalia, on the subject of Generation Next and the traditional
media, your last post has me flat-out confused. Have you
changed your position?
"There's been growing concern in the media industry
that the youth of America have no desire to know what's
going on in the world. Who can blame us?" you ask in
your opening salvo (emphasis mine).
You then plainly concede that there has been a "divergence,"
as you call it, between our generation and the network media.
Among other things, you point to sensationalism, negativity
and journalists' constant, unfair criticism of our generation
as reasons for this "divergence."
Then, in your second piece, you claim that "the network's
claims about the lack of viewership amongst members of our
generation [are] unfounded," pointing to a
Harvard study that shows high viewership of the network
news among college students, you argue that yes, young people
actually do watch traditional news, and in droves.
According to the same study, 79 percent of college students
report using traditional network news "with as much
or even more regularity" than alternative sources.
This claim, however, is flatly contradicted by a Pew
Research Center Youth Study from 2004. According to
Pew's data, 75 percent of the 18-25 age group pick the Internet
over TV as their primary news source. Whereas 64 percent
of the 65-plus age group report viewing network news regularly
(according to the Harvard study, that would mean fewer old
people watch network news than college kids -- an unimaginable
scenario), only 22 percent of the 30-and-below age group
reported the same.
The general thrust of the Youth Study -- as well as the
thrust of both your earlier contention and mine, that Generation
Next relies on sources other than the traditional media
for news -- is buttressed by countless articles and studies:
a 2000
Pew Research study, a 2006 Pew Research study, a Carnegie
Corporation study , an AP
news report, a Fox
News report, and even the Nielsen Media Research company's
new
focus on new media technologies , which you referenced.
The verdict's in. Generation Next has "abandoned traditional
mediums" -- you said it yourself.
Secondly, although within Generation Next there is a vocal,
political, news-watching, community-conscious minority-which
you and I both hope is metastasizing by the minute, we must
not let that propitious trend color our current assessment
of our generation as a whole. The truth is, we have a long
way to go before our generation truly stands out among the
others.
According to Pew
Research analysis, young people have confirmed suspicions
of their "disengagement from political life."
For the past two decades, the study states, "The percentage
of the youngest age cohort registering a complete lack of
attention to politics rose from 12 percent (in 1987-1988)
to 24 percent in 2002-2003." In addition, investigative
reporter Jane Roh of Fox News writes,
"Studies suggest fewer and fewer young Americans are
reading newspapers, watching TV newscasts or checking headlines
on the Internet, although online reading is the most common
form for teens to skim the news."
Yet, partly because our generation's vocal minority wants
"the truth from all perspectives," as you argued
in your first post, today's alternative media thrives. Whether
they're South
Park Conservatives or Reagan's
Children, young conservatives in particular fuel sizable
segments of the blogosphere and provide vital support to
alternative news organizations like Fox News.
Brian Anderson writes, "As one CNN producer admits,
Fox is 'more in touch with the younger age group, not just
the 25-54 demo, but probably the 18 year olds.'"
Towering Web sites of political commentary and inside-the-beltway
clout such as National Review Online and FrontPage Magazine
also boast, according
to Anderson, a readership comprising many young people.
With the rise of blogs and online journals of all political
stripes, talk radio, and right-to-center, counter-balancing
journalism via Fox News, Generation Next may now participate
in a media industry in which each journalistic establishment
-- be it The New York Times or the blogger in his underwear
down the street -- is held fiercely accountable by his competitors.
Because of this, Generation Next, as no other generation
has before, enjoys true media diversity and "the truth
from all perspectives."
That is a milestone worth celebrating.
-- Ryan
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