How-To Economics: Irrational Assurance Tips for Valentine’s Day, Part II

BY Paul Solman  February 15, 2011 at 12:43 PM EST

In our efforts to maximize your utility in this ‘Material World’ via behavioral economics, we’re unilaterally extending Valentine’s Day for 24 hours with a second video tip from Duke’s Dan Ariely, who joined us on Making Sen$e as a regular just yesterday. You can follow Dan on his website as well as here. Highly recommended.