About ADT Research
Headed by analyst and former NBC television consultant Andrew Tyndall, ADT Research publishes the Tyndall Report, a newsletter analyzing the nightly newscasts of the three major broadcast television networks.
The Tyndall Report examines how major news stories are covered, tracks statistical trends and comments on the networks’ journalistic performance. The group’s database reaches back to August 1987.
An independent, non-partisan organization, ADT Research contributed daily content to Inside.com in 1999 and 2000, and is currently affiliated with mediachannel.org.
report is broken into five segments:
The report begins with the Highlights section below.
was primarily a newsgathering network. It:
was primarily an opinion network. It:
Evidence that CNN and FNC occupy different points on the ideological spectrum (FNC to the right of CNN) includes:
composition of FNC's panel of in-house analysts
However, these differences are mere nuances that inflect content during the course of primetime programming. They do not dominate the tone of either network. Of much greater impact are the stylistic differences between CNN and FNC. FNC has a breezy, irreverent, opinionated, combative style that serves as a megaphone to exaggerate underlying ideological differences.
All three cable news channels present a male-dominated worldview. At the time of this study there were only two female anchors. Fewer than 25 percent of all interview guests were female. Many news beats that have traditionally been thought of as interesting female audiences: health and medicine, education, arts and culture, for example, were under-covered by all three networks.
|Content Analysis: Highlights | Introduction | Newscasts | Interviews | Conclusion|
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