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Nielsen
Media Research, the company that determines the viewership ratings for
television programs, divides the U.S. into 210 non-overlapping Designated
Market Areas -- regions of the country the company uses to determine
ratings. According to Nielsen, counties are assigned to the market area
their residents most often get their television signals from.
Market areas are named after major cities within their borders, but
are usually larger than that city's limits. For example, the New York
City market area spreads halfway through New Jersey to the south, encompassing
several other large and small cities. But a majority of the people in
the New York market area watch broadcast television stations whose signals
emanate from New York City.
For
the purposes of this report, we examined the top 50 Nielsen market areas
in the country. Those market areas are highlighted in yellow on the
map to the left and listed by population size in descending order in
the menu to the right.
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